KIND Snacks' Grab and Go Billboard Encourages Healthy Eating Habits
Laura McQuarrie — July 5, 2022 — Marketing
References: famouscampaigns
KIND Snacks' Grab and Go billboard is not just another food advertisement, it's an interactive way for commuters at London's Kings Cross Street Station to nourish themselves during a busy day. The "pickable" billboard offers up fruits and snack bars and in doing so, it reminds people to get in their five-a-day.
The large billboard boasted more than 500 pieces of garden-fresh produce, helping people of all ages enjoy a healthy snack on the go. The BDA (Association of UK Dieticians) reports that just 8% of children between the ages of eight and 11, 27% of adults (19 to 64 years old) and 35% of people aged 65 years and over actually meet the five-a-day recommendation.
The interactive snack billboard spoke to passers-by and offered a way for people to achieve a quick win related to their daily health and wellness.
The large billboard boasted more than 500 pieces of garden-fresh produce, helping people of all ages enjoy a healthy snack on the go. The BDA (Association of UK Dieticians) reports that just 8% of children between the ages of eight and 11, 27% of adults (19 to 64 years old) and 35% of people aged 65 years and over actually meet the five-a-day recommendation.
The interactive snack billboard spoke to passers-by and offered a way for people to achieve a quick win related to their daily health and wellness.
Trend Themes
1. Interactive Advertising - More billboards will feature snack bars, and other healthy foods as a way to encourage healthy eating habits.
2. Healthy Snacking for a Busy Public - The growing awareness of healthy eating habits will lead to more innovative ways of providing healthy snacks to people on-the-go.
3. Innovative Urban Advertising - New ways of offering healthy foods and snacks to people in urban settings will be devised to remind people about the importance of healthy eating habits.
Industry Implications
1. Advertising Industry - Advertising agencies will work with companies to design unique billboards to encourage healthy eating habits and promote healthy snack options.
2. Snack Food Industry - Healthy snack food companies will benefit from an increase in demand for nutritious snacks that can be eaten on-the-go.
3. Health and Wellness Industry - The health and wellness industry will see a rise in demand for products and services that promote healthy lifestyles and eating habits.
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