Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Grace Mahas — December 21, 2022 — Marketing
References: youtube
Czech car manufacturer Škoda is using a new marketing campaign called "Tiny Billboards" to promote its range of electric vehicles to drivers of competing brands. The campaign, created by agency Nord DDB, involves placing miniature out-of-home billboards in parking lots in urban areas in Sweden. These billboards are visible to drivers of competing brands through their rearview cameras and infotainment displays inside their cars. The campaign aims to reach drivers at a time when they are most likely to be looking at their infotainment screens – when they are searching for a parking spot.
The tiny billboards have been designed with great attention to detail by Swedish miniature artist Christopher Robin Nordström, also known as @TokyoBuild on Instagram. The billboards contain everything from spotlights and ladders to graffiti, and are intended to capture the attention of drivers in a subtle and humorous way.
Škoda recently launched the all-electric Enyaq Coupé RS iV and has several other electric models in development, which will be launched in the coming years. The Tiny Billboards campaign is part of the brand's efforts to promote its growing range of electric vehicles and draw attention to its sustainability efforts.
The tiny billboards have been designed with great attention to detail by Swedish miniature artist Christopher Robin Nordström, also known as @TokyoBuild on Instagram. The billboards contain everything from spotlights and ladders to graffiti, and are intended to capture the attention of drivers in a subtle and humorous way.
Škoda recently launched the all-electric Enyaq Coupé RS iV and has several other electric models in development, which will be launched in the coming years. The Tiny Billboards campaign is part of the brand's efforts to promote its growing range of electric vehicles and draw attention to its sustainability efforts.
Trend Themes
1. Competitor Brand 'hijacking' Campaigns - Opportunity for brands to creatively promote their products to drivers of competing brands through disruptive marketing tactics.
2. Miniature Out-of-home Billboards - Opportunity to utilize attention to detail and miniature art for eye-catching and memorable out-of-home advertising campaigns.
3. Promoting Sustainability Through Marketing Campaigns - Opportunity for brands to promote their sustainability efforts through creative marketing campaigns that capture attention in a subtle and humorous way.
Industry Implications
1. Automotive Industry - Opportunity for car manufacturers to promote their electric vehicle models through unique and eye-catching marketing campaigns that creatively target drivers of competing brands.
2. Marketing and Advertising Industry - Opportunity for marketing agencies to develop innovative out-of-home advertising campaigns that incorporate attention to detail and miniature art to capture attention in a subtle and humorous way.
3. Sustainability Industry - Opportunity for brands of all industries to promote their sustainability efforts through creative marketing campaigns that draw attention to their eco-friendly products and practices.
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