Malibu Cocktails in a Can Share Fresh Summertime Flavors On Demand
Laura McQuarrie — October 19, 2021 — Lifestyle
References: MalibuRumDrinks & prnewswire
Malibu Cocktails in a Can introduces a new range of quality canned cocktails made with natural flavors and signature Caribbean rum. These ready-to-drink beverages can be found in summery varieties like Piña Colada and Strawberry Daiquiri, which share the authentic taste of Malibu without any of the stress of preparing the perfect cocktail.
"We're offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favorite cocktails along with them," says Reshma Dhati, Brand Director of Marketing, Malibu, Pernod Ricard USA. Even as the weather cools down, Malibu Cocktails in a Can provides a taste of the tropics that makes for an appealing escape.
"We're offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favorite cocktails along with them," says Reshma Dhati, Brand Director of Marketing, Malibu, Pernod Ricard USA. Even as the weather cools down, Malibu Cocktails in a Can provides a taste of the tropics that makes for an appealing escape.
Trend Themes
1. Natural-flavored Ready-to-drink Cocktails - Capitalizing on the growing demand for on-the-go drinks, companies can introduce new ready-to-drink cocktails with natural flavors.
2. Convenience and Mobility - With the trend of meeting with friends on-the-go, companies can create packaging design catering to mobility that appeals to adventurous consumers.
3. Tropical Flavors and Escapism - Companies can cater to consumers’ escapism urges by creating exotic flavors that transport them to tropical places.
Industry Implications
1. Alcohol Beverage - The alcohol industry could create new canned alcoholic beverages ranging from exotic flavors to traditional cocktail classics to provide convenience to consumers on-the-go.
2. Packaging Design - Packaging design industries can tailor their work to create aesthetically pleasing, comfortable-to-carry canned cocktails that appeal to consumers who prefer mobility.
3. Tourism - Tourism industries can partner with canned cocktail brands to promote escapism and transport consumers to tropical locations with exotic-flavored canned cocktails.
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