Captain Morgan Launches Ready-To-Serve 'Captain's Cocktails'
Niko Pajkovic — August 26, 2021 — Lifestyle
References: captainmorgan & foodbev
Iconic spiced rum brand Captian Morgan has announced the launch of 'Captain's Cocktails,' a new line of ready-to-serve cocktails in three flavors: 'Mai Tai,' 'Tropical Punch,' and 'Iced Tea'.
The 'Mai Tai' premix features lime, orange, and pineapple flavors, making for a perfect summer drink, while the 'Tropical Punch' looks to capture sandy beach vibes by mixing tropical fruit flavors with citrus. Meanwhile, the 'Iced Tea' cocktail combines Captain Morgan's signature rum with vodka and triple sec, in addition to other natural flavors. These pre-made cocktails will be available in 1.75ml bottles. 'Mai Tai' and 'Tropical Punch' will contain a 13% ABV, while the Iced Tea will have a 17% ABV.
“Captain’s Cocktails are meant to match the moments that are synonymous with the season – offering all the flavor and all the fun without any complications," said Sam Salameh, VP of Captain Morgan.
Image Credit: Captain Morgan
The 'Mai Tai' premix features lime, orange, and pineapple flavors, making for a perfect summer drink, while the 'Tropical Punch' looks to capture sandy beach vibes by mixing tropical fruit flavors with citrus. Meanwhile, the 'Iced Tea' cocktail combines Captain Morgan's signature rum with vodka and triple sec, in addition to other natural flavors. These pre-made cocktails will be available in 1.75ml bottles. 'Mai Tai' and 'Tropical Punch' will contain a 13% ABV, while the Iced Tea will have a 17% ABV.
“Captain’s Cocktails are meant to match the moments that are synonymous with the season – offering all the flavor and all the fun without any complications," said Sam Salameh, VP of Captain Morgan.
Image Credit: Captain Morgan
Trend Themes
1. Ready-to-serve Cocktails - Ready-made cocktails are now available for purchase, simplifying the cocktail making process.
2. Premixed Cocktails - Pre-mixed cocktail options have widened to include typical bar drinks.
3. Convenient Alcoholic Beverages - Alcohol companies are meeting the demand for more convenient alcoholic beverages.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry is diversifying its product offerings in response to consumer demand for convenience.
2. Food and Beverage - The food and beverage industry is responding to consumer demand for more convenient and accessible products.
3. Retail - Premixed cocktails are gaining popularity and retailers who take advantage of this trend stand to gain a competitive edge.
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