The Captain Morgan Sliced Apple Spiced Rum is Arriving for Fall
Michael Hemsworth — September 11, 2020 — Marketing
References: captainmorgan & drugstorenews
The Captain Morgan Sliced Apple Spiced Rum is a new product from the brand that aims to deliver a fresh take on its Original Spiced Rum for costumers to pick up this fall when mixing autumnal cocktails. The rum is reported to infuse a subtle hint of ginger and crisp apple into the mix, which is perfect for pairing with your choice of mix or even as an addition to a cocktail. The product is being launched in both the US and Canadian markets in 750ml bottles with a 35% ABV.
Vice President of Captain Morgan Sam Salameh spoke on the Captain Morgan Sliced Apple Spiced Rum saying, "Captain Morgan has always been about uniting the crew and creating lasting memories. These days, we all could benefit from a little more fun in our lives — there's always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”
Vice President of Captain Morgan Sam Salameh spoke on the Captain Morgan Sliced Apple Spiced Rum saying, "Captain Morgan has always been about uniting the crew and creating lasting memories. These days, we all could benefit from a little more fun in our lives — there's always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”
Trend Themes
1. Fall-inspired Rum - The trend of fall-inspired rum products presents a disruptive innovation opportunity for the beverage industry to capture the seasonal market.
2. Flavored Spirits - The rise of flavored spirits like Captain Morgan Sliced Apple Spiced Rum opens up opportunities for the alcohol industry to experiment with unique and enticing flavor combinations.
3. Cocktail Mixology - The growing interest in mixology and creating cocktails at home provides an avenue for innovation in the beverage industry, where brands can offer products specifically designed for mixing and experimentation.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of fall-inspired rum products by introducing their own seasonal variations and appealing to consumers' desire for seasonal flavors.
2. Alcohol - The alcohol industry can explore the potential of flavored spirits, such as apple-infused rum, to attract consumers looking for unique taste experiences and expand their product offerings.
3. Home Bartending - The trend of cocktail mixology presents an opportunity for the home bartending industry to provide tools, ingredients, and resources for consumers to create their own innovative and delicious cocktails at home.
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