From Crypto Giveaway Commercials to Sporty Metaverse Bars
Grace Mahas — February 9, 2022 — Lifestyle
From crypto giveaway commercials to sporty metaverse bars, this list of impactful Super Bowl ads underscores how brands are leveraging the mega sporting event to reach consumers. Even amidst an ongoing pandemic, Super Bowl LVI is expected to be the biggest advertising event of the year.
A challenging football season has not prevented brands from making good campaign decisions. In light of COVID-19 preventing many fans from meeting in person or attending games, brands that leverage technology to create an environment similar to that will win consumer loyalty and increase brand recognition.
One notable example comes from Discovery, Inc. Each year, the Puppy Bowl is one of the highlights of the Super Bowl and this year, Animal Planet will be speaking to a subset of this group interested in cryptocurrency. Puppy Bowl will introduce NFTs and 5,000 free NFTs have already been dropped to provide users with exclusive access to upcoming drops.
A challenging football season has not prevented brands from making good campaign decisions. In light of COVID-19 preventing many fans from meeting in person or attending games, brands that leverage technology to create an environment similar to that will win consumer loyalty and increase brand recognition.
One notable example comes from Discovery, Inc. Each year, the Puppy Bowl is one of the highlights of the Super Bowl and this year, Animal Planet will be speaking to a subset of this group interested in cryptocurrency. Puppy Bowl will introduce NFTs and 5,000 free NFTs have already been dropped to provide users with exclusive access to upcoming drops.
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