Budweiser Beats is a First-of-Its-Kind Energy Drink from the Brand
Laura McQuarrie — February 8, 2022 — Lifestyle
References: beveragedaily
After launching non-alcoholic beers (Budweiser 0.0, Hoegaarden 0.0 and Hoegaarden Rosée) Budweiser is venturing into the creation of its first-ever non-alcoholic energy drinks with Budweiser Beats. India is the maiden country for this launch and the brand is on a mission to disrup an established yet underrepresented company when it comes to meeting changing consumer preferences.
With this ambitious new launch, Budweiser is aiming to capture 10% of the local energy drink market share within two years, especially since the energy drink market is a big category that's ready for greater growth thanks to Millennials and affluent consumers.
Budweiser Beats is an energetic beverage that balances caffeine and freshness and its formula contains B vitamins and taurine.
With this ambitious new launch, Budweiser is aiming to capture 10% of the local energy drink market share within two years, especially since the energy drink market is a big category that's ready for greater growth thanks to Millennials and affluent consumers.
Budweiser Beats is an energetic beverage that balances caffeine and freshness and its formula contains B vitamins and taurine.
Trend Themes
1. Non-alcoholic Energy Drinks - The rise in popularity of non-alcoholic energy drinks presents an opportunity for beverage brands to diversify their offerings.
2. Consumer Preference Shifts - Meeting changing consumer preferences is a disruptive innovation opportunity for companies looking to differentiate themselves in crowded markets.
3. Market Share Growth - Capturing larger portions of established markets, like the energy drink industry, can be a disruptive innovation opportunity for brands to expand their reach.
Industry Implications
1. Beverage - Beverage brands can take advantage of the popularity of non-alcoholic energy drinks to create new products and appeal to health-conscious consumers.
2. Consumer Goods - Consumer goods companies can leverage consumer preference shifts to disrupt established product lines and create new offerings for different customer segments.
3. Health & Wellness - As more consumers focus on health and wellness, the non-alcoholic energy drink market presents opportunities for companies to cater to this growing need.
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