The ABE Sports Energy Drinks Come in Four Flavors
Michael Hemsworth — August 12, 2020 — Marketing
References: appliednutrition & foodbev
The ABE sports energy drinks have been announced by UK-based sports nutrition brand Applied Nutrition as a new range of refreshments for athletes looking to supercharge their performance. The pre-workout drinks feature a carbonated profile and includes a blend of premium ingredients that will help to support optimal performance. This includes 200mg of caffeine for an energy boost along with B vitamins, taurine, electrolytes and citrulline to help with blood flow.
The ABE sports energy drinks come in four flavor options including Fruit Candy, Orange Burst, American Grape Soda and Blue Lagoon. Each of the 330ml servings are free from calories, sugar and carbohydrates, while also featuring no artificial colors or preservatives to make them a guilt-free option when looking to fuel up before training.
The ABE sports energy drinks come in four flavor options including Fruit Candy, Orange Burst, American Grape Soda and Blue Lagoon. Each of the 330ml servings are free from calories, sugar and carbohydrates, while also featuring no artificial colors or preservatives to make them a guilt-free option when looking to fuel up before training.
Trend Themes
1. Carbonated Pre-workout Energy Drinks - Opportunity for companies to develop and market carbonated pre-workout energy drinks with premium ingredients to enhance athletic performance.
2. All-natural Energy Drinks - Disruptive innovation opportunity to create all-natural energy drinks that provide an energy boost without the use of artificial colors, preservatives, sugar, or carbohydrates.
3. Flavored Performance Beverages - Trend towards flavored performance beverages that offer a variety of flavor options to cater to different tastes and preferences of athletes.
Industry Implications
1. Sports Nutrition - Opportunity for sports nutrition brands to expand their product offerings by introducing carbonated pre-workout energy drinks.
2. Beverage Manufacturing - Disruptive innovation opportunity for beverage manufacturers to create all-natural energy drinks with premium ingredients.
3. Fitness and Wellness - Trend towards flavored performance beverages presents an opportunity for fitness and wellness companies to collaborate with beverage brands and develop customized products for athletes.
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