The Ambi Pur Absorbs Odors Campaign Injests Bad Smells
Meghan Young — April 28, 2012 — Marketing
References: grey & ibelieveinadv
Flowers may generally be viewed as passively beautiful, but the Ambi Pur Absorbs Odors ad campaign gives them a little bit of a bite. Inspired by snakes, the flowers featured in these print ads have gobbled up their smelly prey whole. From fish to garlic, nothing is safe around these home fragrance devices.
The Ambi Pur Absorbs Odors ad campaign was conceived and executed by Grey, an ad agency based in Moscow, Russia. A minimalist campaign in general, the fantastical element in each of the illustrations by Konstantin Portnoy give it a refreshing twist that will grab people's attention almost immediately. Not to mention that it is very memorable.
Art directed by Julian Suetin, the Ambi Pur Absorbs Odors ad campaign was creative directed by Eldar Gincharadze.
The Ambi Pur Absorbs Odors ad campaign was conceived and executed by Grey, an ad agency based in Moscow, Russia. A minimalist campaign in general, the fantastical element in each of the illustrations by Konstantin Portnoy give it a refreshing twist that will grab people's attention almost immediately. Not to mention that it is very memorable.
Art directed by Julian Suetin, the Ambi Pur Absorbs Odors ad campaign was creative directed by Eldar Gincharadze.
Trend Themes
1. Interactive Ad Campaigns - Opportunity to create ad campaigns that incorporate interactive elements to engage consumers.
2. Visual Storytelling - Opportunity to use imaginative illustrations and visuals to create memorable and impactful advertising.
3. Novelty Advertising - Opportunity to utilize unconventional and unexpected methods in advertising to capture attention and stand out.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore creative and innovative approaches to captivate audiences.
2. Home Fragrance - Opportunity for home fragrance companies to incorporate fun and unique concepts in their marketing campaigns.
3. Print Media - Opportunity for print media publications to collaborate with ad agencies to produce exciting and attention-grabbing ads.
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