Totem Acoustic Illustrates a Whimsical Music-Listening Experience
Ellen Smith — January 21, 2021 — Marketing
References: totemacoustic & adsoftheworld
The right speakers should provide a sensory experience unlike any other, which is a concept Totem Acoustic is aiming to embody in its latest print campaign. The campaign, which is thoughtfully titled 'Your Favorite Song on Totem Speakers' illustrates exactly that.
The series of mixed media photographs feature a variety of whimsical scenarios that creatively depict how it feels listening to music using high-quality speakers. In one of the ads, a woman is surrounded by red balloons as the furniture around her topples down. In another, a stream of water is pouring on a man's head as he sits on the couch. In both instances, the ad illustrates that the sensory experience is immersive, not just for the ears.
Image Credit: Totem Acoustic
The series of mixed media photographs feature a variety of whimsical scenarios that creatively depict how it feels listening to music using high-quality speakers. In one of the ads, a woman is surrounded by red balloons as the furniture around her topples down. In another, a stream of water is pouring on a man's head as he sits on the couch. In both instances, the ad illustrates that the sensory experience is immersive, not just for the ears.
Image Credit: Totem Acoustic
Trend Themes
1. Immersive Advertising - The concept of creating immersive advertising experiences that engage more than just the eyes or ears represents opportunities for companies to attract new customers.
2. Mixed Media Campaigns - Mixed media campaign ads with creative elements presents an opportunity for companies to create more engaging and memorable advertising campaigns.
3. Experience-based Marketing - Experiential marketing based on sensory experiences presents opportunities for companies to differentiate their products and gain customer loyalty.
Industry Implications
1. Audio Equipment - There is an opportunity for manufacturers of high-quality audio equipment to create more immersive and sensorially engaging experiences for customers
2. Consumer Electronics - The use of creative mixed media advertising campaigns that focus on sensory experiences presents an opportunity for consumer electronic brands to engage new customers.
3. Advertising & Marketing - Creating immersive and experiential marketing campaigns for brands presents an opportunity for ad agencies to differentiate themselves and attract new clients.
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