Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,618 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,870 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,618 cutting edge ideas.

32 Examples of Fairy Tale Campaigns

From Whimsical Storytelling Ads to Fabled Murder Commercials

— December 11, 2014 — Marketing
This collection of fairy tale campaigns is a direct result of people's current obsession with the genre in general. Although modern interpretations of such fabled stories have been cropping up in the media and pop culture industries for some time now, they are holding strong with new plot twists such as seen in the upcoming Christmas blockbuster, 'Into the Woods' and hit TV show 'Once Upon a Time.'

People of all ages are enjoying the escape from realism these fairy tale campaigns offer. Not to mention a focused direction when it comes to indulging one's imagination. It is interesting to note how diverse these fairy tale campaigns are as well. Spanning a variety of industries including fashion, dating and even social good realms, it is hard not to imagine the genre's influence in many other ways.
2.5
Score
Popularity
Activity
Freshness
31
Anti-Fairy Tale Ads
Anti-Fairy Tale Ads
Mercy Academy Hopes Its Ads Will Attract New Students
<
30
Fairytale Floor Cleaner Ads
Fairytale Floor Cleaner Ads
Cif Promotes Its New Express Line with a Sleeping Beauty Story
<
29
Mythological Phone Book Ads
Mythological Phone Book Ads
Sara Pinto Creates Clever Fairy Tale Ads for the Yellow Pages
<
28
Romantic Underwater Commercials
Romantic Underwater Commercials
The Kusmai Tea 'La Beaute Des Melanges' Campaign is Fanciful
<
27
Paper Diorama Ads
Paper Diorama Ads
The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales
<
26
Messy Storybook Ads
Messy Storybook Ads
OMO's Fairy Tale Campaign Ads Shows That Getting Dirty Helps Happy Endings
<
25
Fairytale Condiment Ads
Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
<
24
Whimsical Woodland Campaigns
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
<
23
Scandalous Male Stripping Flashmobs
Scandalous Male Stripping Flashmobs
A Nivea Advertisement Turns Up the Heat to Promote its Product
<
22
Abruptly Ended Fairy Tales
Abruptly Ended Fairy Tales
The Abril Educacao Ad Campaign Encourages People to Keep Reading
<
21
Whimsical Storytelling Ads
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
<
20
Religious Fairy Tale Ads
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
<
19
Whimsical Fairytale Christmas Advertisements
Whimsical Fairytale Christmas Advertisements
The Marks and Spencer Advert is Stunning and Playful
<
18
Fairytale-Inspired Menswear
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
<
17
Fabled Restaurant Campaigns
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
<
16
Homeless Fable Character Ads
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
<
15
Modernized Fairy Tale Ads
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
<
14
Fairy Tale Murder Commercials
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
<
13
Fairy Tale Fashion Ads
Fairy Tale Fashion Ads
The Latest Kurt Geiger Fall Campaign Stars Model Karen Elson
<
12
Enchantingly Soft Fashion Ads
Enchantingly Soft Fashion Ads
The RED Valentino Spring 2014 Campaign Stars Natalie Westling
<
11
Fairy Tale Polish Ads
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
<
10
Farcical Fairytale Dating Ads
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
<
9
Fantastical Plastic Surgery Ads
Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
<
8
Classic Fairytale Book Ads
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
<
7
Fairy Tale Dating Ads
Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
<
6
Twisted Disney Campaigns
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
<
5
Fairytale Denim
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
<
4
Objectified Fairytale Characters
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
<
3
Self-Sufficient Heroines
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
<
2
Enchanting Forest Fashion Ads
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
<
1
Fairytale Peeled Fruit
Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
<