External Reference Launches a Series of Artsy Air Purifiers
Kalin Ned — July 13, 2023 — Art & Design
References: externalreference & yankodesign
Artsy air purifiers present a great option for consumers who want to keep the air in their home clean while also elevating the aesthetic of their interior design. When it comes to devices like air purifiers, some individuals look for inconspicuous designs, as well. Luckily, there are a few options on the market—one being the Pure Plants collection by Barcelona-based brand External Reference.
External Reference's artsy air purifiers are truly one of a kind. Each unit, with its highly geometric exterior, is designed to evoke the shape of some type of plant and the intricate detail is actually quite impressive. The brand used 3D-printing technology for its Pure Plants purifiers. The product is equipped with Pure.Tech technology which enables it to "absorb and neutralize carbon dioxide, nitrogen oxide, and other volatile organic compounds."
Image Credit: External Reference
External Reference's artsy air purifiers are truly one of a kind. Each unit, with its highly geometric exterior, is designed to evoke the shape of some type of plant and the intricate detail is actually quite impressive. The brand used 3D-printing technology for its Pure Plants purifiers. The product is equipped with Pure.Tech technology which enables it to "absorb and neutralize carbon dioxide, nitrogen oxide, and other volatile organic compounds."
Image Credit: External Reference
Trend Themes
1. Artsy Air Purifiers - Disruptive innovation opportunity: Develop air purifiers with aesthetically pleasing designs that enhance interior design while improving air quality.
2. Geometric Exterior Design - Disruptive innovation opportunity: Create products with highly detailed and visually appealing geometric designs using 3D-printing technology.
3. Pure.tech Technology - Disruptive innovation opportunity: Integrate advanced air purification technology that can absorb and neutralize harmful compounds for improved indoor air quality.
Industry Implications
1. Home Appliance - Disruptive innovation opportunity: Introduce artistically-inspired air purifiers to the home appliance market.
2. Interior Design - Disruptive innovation opportunity: Collaborate with interior design companies to develop air purifiers that blend seamlessly into various interior styles.
3. Environmental Technology - Disruptive innovation opportunity: Establish a niche in the environmental technology industry by producing advanced air purifiers with innovative purification capabilities.
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