McCoy's 'The Beast' Campaign Nods to Being 'Hangry'
Ellen Smith — February 17, 2021 — Marketing
References: mccoys & adsoftheworld
McCoy's 'The Beast' campaign takes a hilariously relatable approach to its snack-friendly ad. The chip brand played into the classic 'hangry' trope, but kicked it up a notch with a re-imagining of what happens when we're hungry.
In the first ad, a woman is sitting at her desk when a mysterious monster-like arm appears and begins eating a bag of chips placed on her work desk. In the second example, the monstrous arm appears again as various people contemplate whether or not to eat the chips. Each of the ads closes with the tagline "Don't deny the beast." The ad cleverly references the power of appetite and reminds consumers to indulge instead of denying themselves.
Image Credit: McCoys
In the first ad, a woman is sitting at her desk when a mysterious monster-like arm appears and begins eating a bag of chips placed on her work desk. In the second example, the monstrous arm appears again as various people contemplate whether or not to eat the chips. Each of the ads closes with the tagline "Don't deny the beast." The ad cleverly references the power of appetite and reminds consumers to indulge instead of denying themselves.
Image Credit: McCoys
Trend Themes
1. Snack Ad Nod to 'hangry' - Opportunity for snack brands to tap into relatable emotions with humorous and creative ads.
2. Personifying Appetite - Opportunity to use anthropomorphism to create fun and engaging ads that encourage indulgence.
3. Monster Marketing - Opportunity for brands to use monster imagery to create memorable and playful advertising campaigns.
Industry Implications
1. Food and Snack Industry - Opportunity for snack brands to create innovative and humorous advertising campaigns that stand out in a crowded market.
2. Advertising Industry - Opportunity to use creativity and humor to engage consumers and make brands more memorable.
3. Entertainment Industry - Opportunity for movie studios and TV networks to collaborate with snack brands to create playful and memorable advertising campaigns featuring monster imagery.
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