From Single-Origin Beef Products to Traceable Olive Oil Bottles
Laura McQuarrie — September 3, 2019 — Lifestyle
Knowing that consumers are interested in understanding exactly how their food is produced and the journey it takes to get to the shelf of a store, brands are implementing traceable food packaging designs to encourage transparency and trust.
To acknowledge the fact that the contents of a package of ground beef can sometimes be sourced from thousands of different cows from multiple countries, 1 Source by Zephyr Foods builds consumer trust with 100% Pure American Black Angus that's raised in the United States. To make the process of discovering more about a product in-store easy, brands are turning to blockchain-based systems, QR codes and even virtual tours or assistants that can help to paint a more comprehensive picture of a product's origins.
To acknowledge the fact that the contents of a package of ground beef can sometimes be sourced from thousands of different cows from multiple countries, 1 Source by Zephyr Foods builds consumer trust with 100% Pure American Black Angus that's raised in the United States. To make the process of discovering more about a product in-store easy, brands are turning to blockchain-based systems, QR codes and even virtual tours or assistants that can help to paint a more comprehensive picture of a product's origins.
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