The New Tony’s Chocolonely Bars are Flavorful and Traceable
Michael Hemsworth — July 25, 2019 — Marketing
References: tonyschocolonely & preparedfoods
Two new Tony’s Chocolonely bars have been unveiled by the socially responsible chocolate brand that seek to offer consumers with a flavorful dessert option that is perfect for consumers of any age.
The new bar flavors include the White Raspberry Popping Candy and the Milk Chocolate Honey Almond Nougat, which are both made with premium ingredients and 100% traceable cocoa mass. As with its other products, the chocolate is proclaimed to be "100% slave-free" in reference to the brand's commitment to ethically sourcing all of its ingredients.
The new Tony’s Chocolonely bars can be purchased both in-store and online through retailers like Whole Foods, New Seasons, Natural Grocers and Stop and Shop, amongst others. Each bar features a suggested retail price point of $5.49.
The new bar flavors include the White Raspberry Popping Candy and the Milk Chocolate Honey Almond Nougat, which are both made with premium ingredients and 100% traceable cocoa mass. As with its other products, the chocolate is proclaimed to be "100% slave-free" in reference to the brand's commitment to ethically sourcing all of its ingredients.
The new Tony’s Chocolonely bars can be purchased both in-store and online through retailers like Whole Foods, New Seasons, Natural Grocers and Stop and Shop, amongst others. Each bar features a suggested retail price point of $5.49.
Trend Themes
1. Socially Responsible Chocolate - Opportunity to disrupt the chocolate industry by offering 100% traceable and ethically sourced cocoa mass.
2. Premium Ingredient Chocolates - Innovation opportunity to create new and diverse flavors of chocolate, using high-quality and unique ingredients.
3. Online Chocolate Retail - A chance for chocolate companies to increase their customer base and sales by selling their products online through various retailers.
Industry Implications
1. Chocolate Industry - Opportunity to disrupt the industry and gain market share by offering ethically sourced cocoa mass and diverse premium flavors of chocolates.
2. Retail Industry - An opportunity to increase sales and customer traffic by offering premium chocolate products on online retail platforms.
3. Food Industry - An opportunity for the food industry to introduce and market chocolate products made from high-quality and unique ingredients, targeting consumers of all ages.
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