Bellucci's Extra Virgin Olive Oil Pairs with a Traceability App
Laura McQuarrie — August 29, 2019 — Marketing
References: belluccipremium & prnewswire
Bellucci is passionate about producing extra virgin olive oil sustainably and sharing exactly how it is sourced with consumers with a traceable olive oil bottle design. The brand's EVOO is packaged in a bottle with a label that indicates the season of harvest, plus a unique lot code that can be loaded into Bellucci's traceability app. The blockchain-based traceability system can be accessed by consumers in-store, so that they are able to shop confidently and make an informed purchasing decision knowing that their olive oil is truly 100% pure and of authentic Italian origin. The brand is passionate about working with growers, some of which work in areas that are defined as Protected Geographical Indicators by the EU.
Appealing to health-conscious consumers who are passionate about high-quality natural and organic foods, Bellucci is now making its products available in Whole Foods Market.
Appealing to health-conscious consumers who are passionate about high-quality natural and organic foods, Bellucci is now making its products available in Whole Foods Market.
Trend Themes
1. Traceable Olive Oil - The traceable olive oil bottle design provides an opportunity for brands to enhance transparency and build trust with consumers.
2. Blockchain-based Traceability - Implementing blockchain technology in traceability systems can revolutionize supply chain transparency and create value for consumers.
3. Consumer Demand for Transparency - Increasing consumer demand for transparency in food products creates an opportunity for brands to differentiate themselves by providing detailed sourcing information.
Industry Implications
1. Food Packaging - Innovative packaging solutions like traceable bottles can disrupt the food packaging industry by offering enhanced product authentication and traceability.
2. Blockchain Technology - The use of blockchain technology in traceability systems presents disruptive opportunities in various industries, including food, logistics, and supply chain management.
3. Organic Food and Beverage - The demand for transparency and authenticity in organic food and beverage products allows companies to leverage traceability technology as a marketing differentiator.
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