These Cause Marketing Campaigns are Interestingly Sensual
Armida Ascano — November 17, 2010 — Social Good
A truly passionate PSA does not always invoke emotion, but rather, it should cause action. The following few public service announcements aim to do this using nudity because, quite frankly, sex sells.
A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.
Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing.
A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.
Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing.
4.1
Score
Popularity
Activity
Freshness
