From Egg-Shaped Beverage Bottles to Humanized Packaged Juices
Allen Taylor — April 3, 2014 — Lifestyle
Juice has been a staple in our diet for ages, more and more companies are turning towards their juice bottle designs and labels to stand out in the massive industry. Juice brands have a number of ways to represent themselves with the names of the juice, color of the labels and the size and shape of the bottles.
Some companies look to use bold colors to represent their brand where others are trying to keep the bottles simple. There are benefits to both techniques. A simple design such as a clear bottle will give the user a view of the contents of the package so they can see exactly what they're buying. A more elaborate bottle design could be used for a super healthy juice (perhaps one that doesn't look as appetizing) to brand itself with bright colors.
Some companies look to use bold colors to represent their brand where others are trying to keep the bottles simple. There are benefits to both techniques. A simple design such as a clear bottle will give the user a view of the contents of the package so they can see exactly what they're buying. A more elaborate bottle design could be used for a super healthy juice (perhaps one that doesn't look as appetizing) to brand itself with bright colors.
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