Minute Maid Introduces the Strangely Monikered 'Pulpy Super Milky' Drink
Marissa Liu — November 4, 2009 — World
References: minutemaid.cn & foodbev
Coca Cola’s sub-brand Minute Maid has launched the strangely-named, ‘Pulpy Super Milky’ in China. If that is not a name that makes you scratch your head in wonder, I don’t know what is.
Minute Maid’s Pulpy Super Milky was created at the Global Innovation Technology Center in Shanghai, and contains a mixture of fruit juice, milk powder, whey and gelatinous coconut flakes (yum!).
The national campaign to promote Pulpy Super Milky stars Asian pop star Eason Chan. You can check out the video above.
Minute Maid’s Pulpy Super Milky was created at the Global Innovation Technology Center in Shanghai, and contains a mixture of fruit juice, milk powder, whey and gelatinous coconut flakes (yum!).
The national campaign to promote Pulpy Super Milky stars Asian pop star Eason Chan. You can check out the video above.
Trend Themes
1. Oddly-named Beverages - Opportunity to create unique and attention-grabbing names for beverages, appealing to consumers' curiosity.
2. Fusion Drinks - Potential for combining unexpected ingredients and flavors in beverages, creating new taste experiences.
3. Celebrity-endorsed Products - Possibility of leveraging popular influencers to promote and increase the visibility of new beverage products.
Industry Implications
1. Beverage - Opportunity for beverage companies to introduce innovative and unconventional products that stand out in the market.
2. Food and Beverage Manufacturing - Potential for manufacturers to experiment with inventive ingredient combinations, catering to consumer demand for unique and novel flavors.
3. Marketing and Advertising - Chance to collaborate with celebrities and influencers to create engaging ad campaigns that generate buzz for new beverage launches.
4.9
Score
Popularity
Activity
Freshness
