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25 Fruit Packaging Innovations

From Masquerading Food Merchandise to Sliceable Snack Cartons

— April 9, 2014 — Lifestyle
Branding and packaging have the power to transform a product; while fruit packaging innovation doesn't seem like a revolutionary idea on the surface, sometimes a simple idea can go a long way.

For instance, Bigger Harvest designed a packaging concept that combined two foods in one. Though the products being sold were tangerines, the packaging came in an orange net shaped like a carrot. It is this type of fusion and conceptualization that keeps us guessing. Packaging that combines elements of play, whimsy and surprise, as well as excellent design technique, will continue to grab our attention.

Other examples of fruit branding include the Shake It Up smoothie packaging, which keeps the ingredients separate for a more intense flavor. Each carton is an easily stackable fruit-shaped carton, which alludes to its content.
4.9
Score
Popularity
Activity
Freshness
25
Stenciled Fruit Juice Labels
Stenciled Fruit Juice Labels
This Organic Juice Company Uses Outlined Fruits to Showcase Flavors
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24
Personified Citrus Packaging
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
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23
Rustic Fruit Snack Packaging
Rustic Fruit Snack Packaging
'Frutitas' Uses Leaf Packing for its Organic Dried Fruit Snacks
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22
Geometric Pear Packaging
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
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21
Organ-Inspired Fruits
Organ-Inspired Fruits
Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
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20
Cross-Stitch Preserve Packaging
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
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19
Brightly Patterned Branding
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
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18
Stacked Apple Branding
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
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17
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
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16
Clever Kiwi Branding
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
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15
Fruit Inspired Office Essentials
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
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14
Dressed Edible Branding
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
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13
Full-Bodied Beverage Branding
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
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12
Graphic Pomegranate Packaging
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
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11
Basic Patterned Branding
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
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10
Funky Fruit Branding
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
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9
Germinating Juice Branding
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
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8
Eco Orange Packaging
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
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7
Nutrition-Focused Branding
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
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6
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
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5
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
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4
Vibrant Slice Branding
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
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3
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
<
2
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
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1
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
<