From Photo-Printing Latte Machines to Pop-Up Paper Mugs
Laura McQuarrie — August 23, 2014 — Marketing
Since there are a lot of avid java drinkers out there, coffee is one beverage that seems like it could sell itself—however, these coffee marketing campaigns help to give the beverage a boost.
One of the biggest challenges of targeting those who like to drink coffee is to first get them up, out of bed and out of the house. One of the most clever ideas to aid with this is the Starbucks Early Bird alarm clock, which rewards users with a coffee if they can make it to a Starbucks location within a certain time frame of the alarm going off. Another great way to wake up those who are bleary-eyed and in need of coffee is Douwe Egberts' coffee vending machine, which dispenses caffeinated drinks only to those who yawn.
One of the biggest challenges of targeting those who like to drink coffee is to first get them up, out of bed and out of the house. One of the most clever ideas to aid with this is the Starbucks Early Bird alarm clock, which rewards users with a coffee if they can make it to a Starbucks location within a certain time frame of the alarm going off. Another great way to wake up those who are bleary-eyed and in need of coffee is Douwe Egberts' coffee vending machine, which dispenses caffeinated drinks only to those who yawn.
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