The New Starbucks Menu Will Offer Alcohol for Consumers
Michael Baxter — March 26, 2014 — Marketing
Thew new Starbucks menu is doing something very few coffee chains have ever done before -- offering alcoholic beverages. The Starbucks menu will soon be available in Starbucks chains all around the United States.
As it stands, Starbucks is one of the largest chains in the world. The atmosphere there is the big drawing point to the store, but the product is also quite good. In the big locations in the States, specialty foods and alcoholic drinks will be an integral part of the new menu. Some of these foods include bacon-wrapped dates glazed in balsamic sauce and a few other choice selections.
This is a big step for Starbucks as it puts them in a different realm than other coffee shops across the world and in a very different place than other big chains
As it stands, Starbucks is one of the largest chains in the world. The atmosphere there is the big drawing point to the store, but the product is also quite good. In the big locations in the States, specialty foods and alcoholic drinks will be an integral part of the new menu. Some of these foods include bacon-wrapped dates glazed in balsamic sauce and a few other choice selections.
This is a big step for Starbucks as it puts them in a different realm than other coffee shops across the world and in a very different place than other big chains
Trend Themes
1. Alcoholic Coffee Chain Menus - Disruptive innovation opportunity: Coffee chains can explore the addition of alcoholic beverages to their menu to attract new customers and differentiate themselves in the market.
2. Specialty Food Offerings - Disruptive innovation opportunity: Coffee chains can introduce unique and high-quality food options to enhance the customer experience and increase sales.
3. Expansion of Coffee Shop Atmosphere - Disruptive innovation opportunity: Coffee chains can focus on creating a welcoming and comfortable environment by providing a range of products and services beyond just coffee.
Industry Implications
1. Coffee Chains - Disruptive innovation opportunity: Coffee chains can adapt their menu to include alcoholic beverages to tap into new revenue streams and attract a wider customer base.
2. Food and Beverage - Disruptive innovation opportunity: Food and beverage industry players can collaborate with coffee chains to develop unique and exciting food offerings for consumers.
3. Hospitality and Entertainment - Disruptive innovation opportunity: Hospitality and entertainment businesses can explore partnerships or collaborations with coffee chains to provide a diverse range of experiences to customers.
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