Jeremy Gutsche — May 18, 2009 — Naughty
Some innovation is so hot, edgy and inappropriate, that it has to be shut down by 'the man'. Accordingly, this cluster showcases a collection of things that were censored, banned or blocked.
The list ranges from Walmart's fake blogs to censor bar sunglasses. In fact, it even includes an article about Trend Hunter getting banned in China (which accordingly was when we knew we made it).
Implications - The unseen is a titillating and exciting experience because of the sense of desire that is created. This sense of desire is motivating factor for consumers because they want to be part of the "it" experience. Companies should consider realeasing limited edition or exclusive content to generate an analogous reaction in their customers.
The list ranges from Walmart's fake blogs to censor bar sunglasses. In fact, it even includes an article about Trend Hunter getting banned in China (which accordingly was when we knew we made it).
Implications - The unseen is a titillating and exciting experience because of the sense of desire that is created. This sense of desire is motivating factor for consumers because they want to be part of the "it" experience. Companies should consider realeasing limited edition or exclusive content to generate an analogous reaction in their customers.
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