French Wine Makers Revolt Against New Rules
Going Like Sixty — November 6, 2008 — World
References: decanter
The French vinters are saying “put a cork in it” to lawmakers who want to take the sparkle from the wine biz.
Here’s their problem: A court ruled that print stories on wine must contain health warnings -- not wine ads, but journalism about wine.
Beer and wine are already prohibited from being advertised on the web. The new laws will put wine in the same class as adult films, strictly limiting access to related websites.
Here’s their problem: A court ruled that print stories on wine must contain health warnings -- not wine ads, but journalism about wine.
Beer and wine are already prohibited from being advertised on the web. The new laws will put wine in the same class as adult films, strictly limiting access to related websites.
Trend Themes
1. Digital Wine Marketing - Disruptive innovation opportunity: Develop innovative digital marketing strategies to promote and educate consumers about wine without relying on traditional print journalism.
2. Health-conscious Wine Consumption - Disruptive innovation opportunity: Create low-alcohol or non-alcoholic wine alternatives to appeal to health-conscious consumers and bypass the need for health warnings in journalism.
3. Online Wine Education Platforms - Disruptive innovation opportunity: Build interactive online platforms that provide wine education and information to consumers, circumventing the restrictions on accessing wine-related websites.
Industry Implications
1. Wine Industry - Disruptive innovation opportunity: Collaborate with wine producers and industry experts to navigate and adapt to the changing regulations and find new ways to market and promote wine.
2. Digital Marketing Industry - Disruptive innovation opportunity: Offer specialized digital marketing services tailored to the unique challenges and restrictions faced by the wine industry due to regulations on advertising and journalism.
3. Alternative Beverage Industry - Disruptive innovation opportunity: Develop and market innovative non-alcoholic wine alternatives to capitalize on the growing demand for health-conscious beverage options in the market.
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