Al-Jazeera Launches in English
Jeremy Gutsche — November 18, 2006 — Tech
References: media.guardian & news.agendainc
Al-Jazeera, the news station with the least censorship, has launched an english news station. The anchor, Sir David Frost, launched the first episode by interviewing Tony Blair. The Guardian reports, "It hopes to offer a new, Middle Eastern perspective on world events as an alternative to CNN and BBC World. But it will not be available in America via either EchoStar, Comcast or Rupert Murdoch's DirecTV at launch, although US viewers will be able to tune in via the GlobeCast satellite."
Trend Themes
1. Uncensored News - There is an opportunity for disruptive innovation in news media by creating news stations with less censorship and more transparency.
2. Global Perspectives - There is an opportunity for disruptive innovation in news media by offering alternative perspectives on world events from regions outside of Europe and America.
3. Satellite Broadcasting - There is an opportunity for disruptive innovation in the telecommunications industry by expanding satellite broadcasting to regions where traditional cable networks are not available.
Industry Implications
1. News Media - The news media industry can leverage uncensored news as a competitive advantage to attract viewers who are seeking transparency and authenticity in journalism.
2. Telecommunications - The telecommunications industry can expand their market reach by investing in satellite broadcasting to provide alternative media content to regions where traditional cable networks are not available.
3. TV Broadcasting - The television broadcasting industry can leverage alternative perspectives in global news to attract viewers who are seeking diverse and inclusive coverage of world events.
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