Censorship Conveys The Message For Wonderbra
Jeremy Gutsche — August 10, 2006 — Naughty
References: adverbox
In February, we featured an interactive Wonderbra ad. Now we have another innovative ad from Wonderbra with the introduction of censortising. The censorship conveys the message.
Implications - Companies who struggle to set themselves apart from their competition need to think boldly in order to capture the interest of their target market, and ads like this are an example of how this can be done. An ad that uses provocative imagery in order to create a visceral reaction from its audience is ultimately going to be remembered and recalled more easily. By giving consumers something to talk about, companies can ensure that their marketing message remains relevant months after originally being unveiled.
Implications - Companies who struggle to set themselves apart from their competition need to think boldly in order to capture the interest of their target market, and ads like this are an example of how this can be done. An ad that uses provocative imagery in order to create a visceral reaction from its audience is ultimately going to be remembered and recalled more easily. By giving consumers something to talk about, companies can ensure that their marketing message remains relevant months after originally being unveiled.
Trend Themes
1. Provocative Advertising - Companies can use provocative imagery to create a visceral reaction from their audience, resulting in a more memorable and effective marketing message.
2. Censortising - Censortising can be used as a creative way to convey a message, especially for companies who struggle to set themselves apart from their competition.
3. Interactive Advertising - Interactive ads, such as the Wonderbra ad previously featured, can capture the interest of a target market and encourage engagement with the brand.
Industry Implications
1. Fashion - Censortising and provocative advertising can be used in the fashion industry to create a unique brand image and capture the attention of consumers.
2. Beauty - Interactive advertising can be utilized in the beauty industry to showcase product benefits and encourage engagement with the brand.
3. Entertainment - Censortising and provocative advertising can be used in the entertainment industry to create buzz and generate excitement for upcoming releases or events.
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