Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

86 Body Image Campaigns

From Self-Esteem Boosting Bags to Realistic Beachwear Advertisements

— November 7, 2013 — Fashion
This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for marketing an unhealthy image, especially to young women. Companies like Dove have become famous for implementing body-positive campaigns promoting 'real' beauty. Whether it is an ad campaign, a photographic series or a specific product, these various body image campaigns are all devoted to a specific view of the human body.

Many of these campaigns look at using plus size models on the fashion runway or banning models that are considered too skinny. Some are meant to raise awareness around photo retouching and the effect photoshopping and airbrushing can have in magazines, especially when it comes to celebrities. Others are extreme products meant to enhance a specific body part, or diminish it, for those who have complaints about their bodies.
6.7
Score
Popularity
Activity
Freshness
81
Body Image-Focused Blogs
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
<
80
Guerilla Stunt Webinars
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
<
79
Button-Covered Body Campaigns
Button-Covered Body Campaigns
The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking
<
78
Self Esteem-Boosting Bags
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
<
77
Touching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
<
76
Pro-Eating Disorder Petitions
Pro-Eating Disorder Petitions
Vouge Italia Wants to Stop 'Pro-Ana' Sites with This Campaign
<
75
Socially Conscious Cartoons
Socially Conscious Cartoons
These Isaac Burton Pieces Convey Social Commentary
<
74
Incomplete Elliptical Reflectors
Incomplete Elliptical Reflectors
The Ego Mirror Design Looks Like Molten Metal
<
73
Bare Skin Celebrity Covers
Bare Skin Celebrity Covers
Gisele Bundchen for Vogue Italia June 2013 Showcases Her Natural Beauty
<
72
Grotesque Plasticized Celeb Sculptures
Grotesque Plasticized Celeb Sculptures
These Acrylic Paint Sculptures Feature a Human Underneath
<
71
Curvaceous Cover Shots
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
<
70
Paint Splattered Body Illustrations
Paint Splattered Body Illustrations
Work by Tomas Markevicius is Color Blocked Genius
<
69
Pro-Age Theatre
Pro-Age Theatre
Dove Body & Soul Play
<
68
Super Skinny Ad Bans
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
<
67
Confidence-Seeking Promotions
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
<
66
Manthem Ads
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
<
65
Orthorexia: An Obsession With Healthy Eating
Orthorexia: An Obsession With Healthy Eating
<
64
Proposed Ban on Under-16 Models
Proposed Ban on Under-16 Models
Fallout from Size 0 Continues
<
63
Hilfiger Fragrance Inspired by Real Women
Hilfiger Fragrance Inspired by Real Women
Documentaries Inspire Dreaming
<
62
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
<
61
Queen Star Blames Women for Anorexia On The Catwalk
Queen Star Blames Women for Anorexia On The Catwalk
<
60
Candid Camera Advertising
Candid Camera Advertising
Beauty is From Within
<
59
Depth of Beauty Pageant
Depth of Beauty Pageant
Where Inner Beauty Counts
<
58
Self-Esteem-Promoting Restaurants
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
<
57
Ad-Slandering Street Art
Ad-Slandering Street Art
Hamburg Photoshop Street Art Reminds You of the Power of Photoshop
<
56
Body-Loving Designer Exhibits
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
<
55
"Flawed" Models In Demand
"Flawed" Models In Demand
Blemishes Are Beautiful
<
54
Gutsy Marketing
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
<
53
Superwoman Syndrome
Superwoman Syndrome
Perfection Pursuit Causes Anorexia
<
52
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
<
51
Obsessive Cosmetic Surgery Inforgraphics
Obsessive Cosmetic Surgery Inforgraphics
This Girls Cosmetic Surgery Operations Chart is Shocking
<
50
Love Your Body Day
Love Your Body Day
Latest Evolution in Dove's Campaign for Real Beauty
<
49
Symbolic Hair Photoshoots
Symbolic Hair Photoshoots
Flair 'Maybe She's Born With It' is Inspired by Ambitious Shampoo Claims
<
48
Eating Disorder Inspired Creativity
Eating Disorder Inspired Creativity
SpoonFed Art
<
47
Digitally Made Models
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
<
46
Conceptual Body-Altering Attire
Conceptual Body-Altering Attire
The Beauty Pressure Collection Catalog by Katie Witham is Artful
<
45
Viral Beauty Campaign
Viral Beauty Campaign
Dove Self-Esteem Fund
<
44
Diversified Body Positive Campaigns
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
<
43
DIY Body Airbrushing
DIY Body Airbrushing
Tattoo Spray
<
42
Real-Sized Female Mannequins
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
<
41
Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
<
40
Employees as Models
Employees as Models
Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
<
39
Model-Free Magazines
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
<
38
Lacquered Body Casts as Jewelry
Lacquered Body Casts as Jewelry
Bizarre Sensual Accessories by Naoko Ogawa
<
37
Bangkok Butt Enhancements
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
<
36
Automatic Photo Retouching Software
Automatic Photo Retouching Software
<
35
Human Form Art Books
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
<
34
Pro Skinnyvertising
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
<
33
Digital Liposuction
Digital Liposuction
Watch a Woman Drop 6 Dress Sizes
<
32
Private Part Celebrating Commercials
Private Part Celebrating Commercials
The Mooncup Commercial Takes Viewers to a Special Place
<
31
Miss England Told to Gain Weight
Miss England Told to Gain Weight
Next Miss World To Have Curves
<
30
Madrid Bans Skinny Models From Catwalk
Madrid Bans Skinny Models From Catwalk
<
29
Gaunt Girl Depictions
Gaunt Girl Depictions
Benat Olea Renders Characters in a Stylishly Skinny Manner
<
28
Full-Figured Fashion Blogs
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
<
27
Distorted Facial Portraits (UPDATE)
Distorted Facial Portraits (UPDATE)
A Surreal Portraiture Series from Guim Tió Zarraluki
<
26
Fake Muscle Captures
Fake Muscle Captures
The Kurt Stallaert 'Bodybuilders World' Collection is Macho
<
25
Real Beauty
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
<
24
"Real Women" Portraiture
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
<
23
Fierce Fashion Armor
Fierce Fashion Armor
These Stylish Accessories Are Chainmail Chic
<
22
Untouched Beautography
Untouched Beautography
What You See is What You Get with the Jodi Bieber 'Real Beauty' Series
<
21
Life-Sized Barbie Dolls
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
<
20
Size Zero Models Banned By Unilever
Size Zero Models Banned By Unilever
<
19
Figure Pitting Fashion
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
<
18
Manorexia
Manorexia
Anorexia Strikes Male Models
<
17
Self-Loving Campaigns
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
<
16
Nudity-Encouraging Bathroom Decor
Nudity-Encouraging Bathroom Decor
This Get Naked Art by Happy Wallz Dares You to Bare It All
<
15
Stars Sans Photoshop
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
<
14
Real-Sized Catwalk Models
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
<
13
Fuller Bodied Icons
Fuller Bodied Icons
Average Sizes Return to Runways
<
12
Plus Size Magazine Covers
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
<
11
Positive Body Image Photography
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
<
10
Unrealistic Body Charts
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
<
9
Australia's Next Top Model Debate
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
<
8
Realistic Beachwear Advertisements
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
<
7
Eating Disorder Inspired Fashion
Eating Disorder Inspired Fashion
‘Sexy Anna Rexia' Dress
<
6
Eating Disorder Guerrilla Campaigns
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
<
5
Revealing Iconic Doll Realities
Revealing Iconic Doll Realities
Mexico Artist Eddi Aguirre Shows Barbie Without Makeup
<
4
Disfigured Lingerie Models
Disfigured Lingerie Models
Victoria's Secret Photoshop Failures Catch the Public Eye
<
3
Personality Disorder Photography
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
<
2
Models With Belly Flab
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
<
1
Glamorizing Diverse Body Types
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
<