From Cat Wine Labels to Clumsy Animal Branding
Courtney Scharf — June 3, 2013 — Marketing
Critters have a way of adding a personable and charming touch aesthetically, which is likely why animal packaging design is such an influential aspect in the branding world.
From wines to products actually targeted toward pet owners, animals seem to symbolize a number of things, and can be designed to suit a variety of moods. For children's products, animals take on a more whimsical form, creating an intriguing and familiar aesthetic sure to appeal to parents. For more upscale products, animals are seen being depicted in a more sophisticated and abstract way, adding elegance to quality products.
Animal packaging design is an increasingly popular aesthetic, and adds a splash of personality to otherwise boring packaging.
From wines to products actually targeted toward pet owners, animals seem to symbolize a number of things, and can be designed to suit a variety of moods. For children's products, animals take on a more whimsical form, creating an intriguing and familiar aesthetic sure to appeal to parents. For more upscale products, animals are seen being depicted in a more sophisticated and abstract way, adding elegance to quality products.
Animal packaging design is an increasingly popular aesthetic, and adds a splash of personality to otherwise boring packaging.
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