Cicero Sardines Packaging Suggests the Sea of Flavors Within
Amelia Roblin — March 27, 2013 — Lifestyle
References: behance.net & packagingoftheworld
The streamlined bodies of fish have been boldly embellished on Cícero Sardines packaging. They appear to have been given additional dorsal and pelvic fins that have been formed for a cornucopia of edible items. Vegetables, grains, herbs and seasonings radiate from their scaly figures with vivid color and rich texture.
The foods found surrounding each illustrated fish signify the ingredients within the boxes. The Mexican style pilchards are decorated with hot chili peppers, the Greek version displays fine herbs and Mediterranean seasonings, and the Japanese variety references scrumptious soy oil.
With so much visual intrigue surrounding the sea creatures, much of Cícero Sardines packaging was left clean and white. Cátia Oliveira's concept suggests the riot of color and flavor that these dishes would bring to empty plates.
The foods found surrounding each illustrated fish signify the ingredients within the boxes. The Mexican style pilchards are decorated with hot chili peppers, the Greek version displays fine herbs and Mediterranean seasonings, and the Japanese variety references scrumptious soy oil.
With so much visual intrigue surrounding the sea creatures, much of Cícero Sardines packaging was left clean and white. Cátia Oliveira's concept suggests the riot of color and flavor that these dishes would bring to empty plates.
Trend Themes
1. Food-infused Branding - Opportunity for food brands to incorporate colorful and textured images of ingredients for visual intrigue and flavor suggestions on their packaging.
2. Streamlined Package Design - A trend of streamlining package design with minimal text and bold images, leading to opportunities to incorporate product-related illustrations.
3. Ethnic Flavor Branding - An emerging trend of using ethnic flavor graphics in packaging that incorporates ingredients often found in popular international cuisines.
Industry Implications
1. Food Packaging - This trend presents a disruptive innovation opportunity for food packaging companies to create visually-appealing and informative packaging that stands out on the shelves.
2. Food Manufacturing - Incorporating ethnic flavors in packaging can lead to large-scale disruptive shifts towards global flavors in food production and manufacturing.
3. Food Industry Marketing - Brands focusing on health benefits, global flavors, and visual appeal in their food packaging will have a competitive edge in marketing their products.
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