3 Pairs Packaging Channels Insect-Collecting Nostalgia
Amelia Roblin — December 10, 2011 — Marketing
References: jessieusie & packagingoftheworld
There is an academic artistry associated with the collection, archiving and displaying of insect samples that seems to have been forgotten by time. 3 Pairs packaging is one graphic design student's attempt to breathe life back into the old avocation through the reinvention of an encyclopedic visual style.
Jessie Usié was assigned to conceive a product for which to establish a brand identity. A line of empty jars, bottled chemicals, envelopes, pinning blocks, display cases, precision utensils, labels and even a butterfly net was created, assembling a kit of tools and accessories for bug-loving hobbyists.
Intricate grayscale illustrations of moths and beetles mark 3 Pairs packaging, referencing the sorts of images found in biology textbooks from hundreds of years past. Old fashioned typefaces and compartmentalized labeling afford the dignified aesthetic of 19th century design.
Jessie Usié was assigned to conceive a product for which to establish a brand identity. A line of empty jars, bottled chemicals, envelopes, pinning blocks, display cases, precision utensils, labels and even a butterfly net was created, assembling a kit of tools and accessories for bug-loving hobbyists.
Intricate grayscale illustrations of moths and beetles mark 3 Pairs packaging, referencing the sorts of images found in biology textbooks from hundreds of years past. Old fashioned typefaces and compartmentalized labeling afford the dignified aesthetic of 19th century design.
Trend Themes
1. Entomology Nostalgia - Opportunity to tap into consumers' desire for vintage and historic aesthetics in entomology-related products.
2. Encyclopedic Visual Style - Opportunity to create educational and informative packaging designs using intricate illustrations and old-fashioned typefaces.
3. Bug-loving Hobbyists - Opportunity to create specialized products and accessories for a niche market of insect collectors and enthusiasts.
Industry Implications
1. Graphic Design - Graphic designers can incorporate vintage and educational aesthetics in their packaging designs.
2. Entomology - Entomology brands can use the nostalgia trend to re-introduce traditional insect-collecting products and accessories.
3. Hobby - Hobby companies can market bug-collecting tools and accessories to a niche group of insect collectors and enthusiasts.
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