The Marc Jacobs 'Dot' Perfume is Endearing
Courtney Scharf — July 18, 2012 — Fashion
References: marcjacobs & nylonmag
Marc Jacobs 'Dot' perfume is cased in an elegantly adorable bottle that strongly references ladybugs and summertime enjoyment.
Clearly targeting a younger demographic, this is meant to be understood as a sort of sequel to 'Daisy,' another playful scent by the famed designer. 'Dot,' which features many floral and fruity notes, is ideal for warm weather, and its decorative look would fit nicely atop many dressers. In terms of the appearance of the bottle, the theme of the packaging is undeniably over-the-top. From the coloring to the elaborate add-ons to the sides of the bottle, everything about this fragrance screams juvenile with style.
Being released this summer, this seasonally appropriate fragrance bottle is sure to please fun-loving fashionistas around the globe.
Clearly targeting a younger demographic, this is meant to be understood as a sort of sequel to 'Daisy,' another playful scent by the famed designer. 'Dot,' which features many floral and fruity notes, is ideal for warm weather, and its decorative look would fit nicely atop many dressers. In terms of the appearance of the bottle, the theme of the packaging is undeniably over-the-top. From the coloring to the elaborate add-ons to the sides of the bottle, everything about this fragrance screams juvenile with style.
Being released this summer, this seasonally appropriate fragrance bottle is sure to please fun-loving fashionistas around the globe.
Trend Themes
1. Insect-inspired Fragrances - Creating fragrances inspired by insects can tap into consumers' desire for unique and intriguing scents.
2. Playful Packaging Design - Embracing whimsical and decorative packaging can enhance the appeal of fragrances, especially to younger consumers.
3. Seasonal Fragrance Releases - Launching fragrances that are specifically designed for certain seasons can capitalize on consumers' desire for scents that match the time of year.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can embrace insect-inspired fragrances and playful packaging design to attract younger consumers and stand out in the market.
2. Fashion and Accessories - The fashion and accessories industry can partner with fragrance brands to create seasonal scent releases that complement their clothing lines and enhance the overall brand experience.
3. Gift and Novelty - The gift and novelty industry can capitalize on the whimsical packaging of fragrances like 'Dot' to target consumers looking for unique and visually appealing gift options.
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