Katie Holmes Ignites Bandwagon of Baggy Boy Jeans
Ayman — September 18, 2008 — Pop Culture
References: newslocale.org & entertainmentwise
Katie Holmes recently set the tongues of fashionistas and bloggers wagging when she began wearing the baggy boyfriend jeans. Even though most of the buzz was negative, going as far as calling her choice of jeans ‘hideous’, Katie Holmes proved to be a true trend setter where it really matters: sales.
Katie Holmes is to thank for luxury jeans brand Prps jeans quickly selling out its first-ever women’s lifestyle line. The Prps Boyfriend Jeans in particular received huge demand even before it was officially launched.
Prps Jeans founder and Creative Director Donwan admits that Katie Holmes “had an influence in increased sales.” Adding, “It’s a refreshing alternative to the skinny jean.”
In addition to the relaxed-cut Boyfriend jeans, the new Prps women line includes two other models, the skinny cut, and the boot cut.
Katie Holmes is to thank for luxury jeans brand Prps jeans quickly selling out its first-ever women’s lifestyle line. The Prps Boyfriend Jeans in particular received huge demand even before it was officially launched.
Prps Jeans founder and Creative Director Donwan admits that Katie Holmes “had an influence in increased sales.” Adding, “It’s a refreshing alternative to the skinny jean.”
In addition to the relaxed-cut Boyfriend jeans, the new Prps women line includes two other models, the skinny cut, and the boot cut.
Trend Themes
1. Baggy Boy Jeans - The trend of wearing baggy boyfriend jeans, ignited by Katie Holmes, presents an opportunity for fashion brands to capitalize on the demand for more relaxed-cut jeans.
2. Luxury Women's Lifestyle Line - The success of Prps jeans' women's lifestyle line, particularly the Boyfriend Jeans, highlights the potential for luxury brands to expand into women's fashion and tap into new markets.
3. Alternative to Skinny Jeans - The growing popularity of boyfriend jeans as an alternative to skinny jeans creates opportunities for retailers and fashion designers to cater to diverse consumer preferences and offer more variety in denim styles.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the trend of baggy boyfriend jeans to expand their product offerings and attract customers looking for more relaxed and comfortable denim options.
2. Luxury Fashion - The success of Prps' women's lifestyle line, driven by the demand for boyfriend jeans, indicates an opportunity for luxury fashion brands to tap into the women's market and offer high-end denim options.
3. Denim Industry - The shift towards boyfriend jeans as a popular denim style presents an opportunity for denim manufacturers to adapt their production processes and meet the demand for looser-fitting jeans.
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