Denim You Don't Wash
Mandie McFarlane — January 30, 2007 — Fashion
References: nudiejeans
If your anything like me, the comeback of the 80's high-waisted jean is a rather daunting trend. But here's one pair of jeans that will make jumping on the bandwagon a little bit easier. NEWDIE'S! These slim fit denims are known for their "don't wash" policy. The more you move in em, stuff the pockets, even sweat in them...the more these jeans become one of a kind. The distressed look is certainly no new concept, but what about doing it yourself. The longer you hold back from throwing them in the wash, the sooner you will have a pair of jeans that are all your own. Just be careful what you keep in your pockets because these pants form fit to you and your carry-on. These boy cut indigo's are gaining popularity among men and woman alike, and not washing them for a year is a catchy selling feature. Who doesn't want to run around in jeans that are like second skin. For once, falling behind on laundry has become an fashion statement! Sign me up!
Trend Themes
1. Customized Distressed Denim - Opportunity to create personalized, one-of-a-kind jeans by not washing them and letting them naturally distress over time.
2. Sustainable Fashion - Potential for promoting the idea of not washing clothes frequently as a way to reduce water consumption and promote eco-friendly fashion choices.
3. Anti-washing Movement - Emerging trend of not washing clothes for extended periods, highlighting the desire for a more relaxed approach to personal hygiene and fashion.
Industry Implications
1. Fashion Retail - Opportunity for clothing brands to market and sell customized distressed denim to cater to the growing demand for unique and eco-friendly fashion.
2. Laundry and Detergent - Innovation opportunity to develop products and services that cater to the needs of consumers who are part of the anti-washing movement, providing solutions to maintain garments without frequent washing.
3. Sustainable Lifestyle - Potential for promoting sustainable living by encouraging people to adopt the practice of not washing clothes frequently, contributing to water conservation efforts.
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