Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,063 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,063 cutting edge ideas.

Virtual Influencer

Artificial digital influencers are on the rise and collaborating with brands

Trend - Computer-generated social media influencers are on the rise, and so now are their collaborations with big brands due to their enormous popularity online. These virtual models are created by appropriating the images and aesthetics of successful real-life models in the influencer space.

Insight - The influencer space has grown so much that consumer fatigue is starting to set in. Consumers are increasingly questioning the motives and authenticity of influencers, and are more frequently seeing the influencer industry as just an extension of traditional forms of marketing. Alternative creations in this space are often transparent about their lack of authenticity, and so appeal to consumers via mystery and intrigue.
Workshop Question - Conceptualize a campaign for younger consumers that would leverage the reach of a virtual influencer.
Trend Themes
1. Computer-generated Influencers - The creation of computer-generated influencers is a trend that could disrupt the traditional influencer space, offering brands new, fresh, and mysterious collaboration opportunities.
2. Hyper-realistic Digital Personalities - The emergence of hyper-realistic digital avatars is something that has led to an entirely new type of influencer who interacts with their followers in ways that used to only be possible with physical people.
3. Fictitious Digital Humans - The creation of fictitious digital humans has allowed for brands to create a brand ambassador that is entirely on-brand and can push fashion and marketing forward in the digital age.
Industry Implications
1. Fashion Industry - The fashion industry can look to computer-generated influencers, virtual luxury fashion models, and digital media influencers to collaborate with and market to customers in new and unique ways.
2. Marketing Industry - The marketing industry can benefit from the emergence of hyper-realistic digital avatars and fictitious brand-representing influencers to reach customers in new and innovative ways that blur the lines between reality and the digital world.
3. Tech Industry - The tech industry can explore the potential of computer-generated influencers, hyper-realistic digital avatars, and fictitious digital humans to push the boundaries of what is possible in the digital space, and use them to highlight the cutting-edge technology that makes them possible.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 17 Examples:
149,258 Total Clicks
Date Range:
Jun 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Examples

Digital-Only Fashion Capsules
Digital-Only Fashion Capsules
Carlings' Digital Fashion Collection Boasts a Futuristic Outlook
Virtual Influencer Footwear Campaigns
Virtual Influencer Footwear Campaigns
Ugg's 40th Anniversary Campaign Stars CGI Model Lil Miquela
play_circle_filledCartoon Vlogger Influencers
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
Fashionable Touchscreen Smartwatches
Fashionable Touchscreen Smartwatches
Diesel's Full Guard 2.5 Has Biometric Trackers & Payment Tech
Empowering Jewelry Companies
Empowering Jewelry Companies
Musana Jewelry Provides Employment to Women In Lugazi, Uganda
Cheeky Art School T-Shirts
Cheeky Art School T-Shirts
Chinatown Market Releases a Collection of Fun-Poking Graphic Tees
Celebrity-Headed Sneaker Campaigns
Celebrity-Headed Sneaker Campaigns
Adidas Originals Launches the Falcon with Kylie Jenner
Element-Inspired Sneakers
Element-Inspired Sneakers
Nike's Updated Its Air Max 180 Silhouette with Two New Colorways
Abnormal Fashion Show Runways
Abnormal Fashion Show Runways
Xander Zhou Explored Male Preganancy in His Ultra-Futuristic Show
Post-Apocalyptic Painting Exhibitions
Post-Apocalyptic Painting Exhibitions
Scott Listfield Produces a Collection of Eerie Artworks
Illustrated Fashion Model Photoshoots
Illustrated Fashion Model Photoshoots
Cabeza Patata Boasts Its 'Spring Collection' in a Quirky Way
On-Location T-Shirt Photoshoots
On-Location T-Shirt Photoshoots
ACTE.2 and 1991 Launch a Collaborative & Graphic-Heavy Capsule
Gritty Cult Fashion Collections
Gritty Cult Fashion Collections
UNDERCOVER's 2018 Offerings are Highlighted in a Grungy Editorial
Fully Digital Models
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
Dystopian Literature Fashion Lookbooks
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
Haute Couture GIFs
Haute Couture GIFs
Prada Launched Instagram GIFS for the Fall/Winter 2018 Season
Virtual Fashion Influencers
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon