The Harlem Shake is an Infectious Song that Gets Bodies Moving
Gil Cohen — February 10, 2013 — Pop Culture
References: youtube & crackajack.de
Now that Gangnam Style is slowly losing its wind, another dance viral video is taking the Internet world by storm: the Harlem Shake.
Originally a bass-pumping song by Baauer, the beat has become an Internet sensation as people have been reenacting their own version of the dance move, which essentially has people breaking out into sudden erratic movements of the body. This particular video on YouTube channel PHILOn Nan has an entire room of guys going wild, jerking and twerking at around 0:15, as though they have caught a dancing disease. It has only been out for five days and already has over 1 million views, which is insane for a 30 second clip.
The Harlem Shake is a fun way to let loose and move around to a crazy beat.
Originally a bass-pumping song by Baauer, the beat has become an Internet sensation as people have been reenacting their own version of the dance move, which essentially has people breaking out into sudden erratic movements of the body. This particular video on YouTube channel PHILOn Nan has an entire room of guys going wild, jerking and twerking at around 0:15, as though they have caught a dancing disease. It has only been out for five days and already has over 1 million views, which is insane for a 30 second clip.
The Harlem Shake is a fun way to let loose and move around to a crazy beat.
Trend Themes
1. Harlem Shake Viral Videos - The Harlem Shake is a new and popular viral video trend that presents opportunities for entertainment and social media sharing.
2. Sudden Movements Dance Craze - The sudden movements dance craze inspired by the Harlem Shake presents opportunities for the dance and fitness industries to create new classes and programs.
3. Short-form Content Popularity - The popularity of short-form content, as illustrated by the success of the Harlem Shake viral videos, presents opportunities for marketers and advertisers to create engaging content for social media.
Industry Implications
1. Entertainment - The Harlem Shake viral videos present opportunities for the entertainment industry to create new dance routines and performances.
2. Fitness - The sudden movements dance craze prompted by the Harlem Shake presents opportunities for the fitness industry to create new programs and classes that promote fun and spontaneous movement.
3. Marketing and Advertising - The success of the Harlem Shake viral videos highlights the popularity of short-form content and presents opportunities for marketing and advertising professionals to create engaging content for social media channels.
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