Robin Thicke and CapThat Created an Artistic Pre-Order Opportunity
Sarah St.Jules — July 30, 2013 — Pop Culture
References: smarturl.it & complexmag
The single ‘Blurred Lines’ by singer Robin Thicke is one of the most popular songs of the summer, and as the highly anticipated CD release is happening, fans can pre-order an artistic package.
As a talented singer, Thicke has enjoyed small-scale success until the release of his last single, and overnight he has become the golden child of the music industry. CapThat has worked in conjunction with Thicke to produce a pre-order package that will include the album, along with a custom print from the clean version of his music video. Fans can choose what video still they want, along with what text they want on the picture. This is a truly customizable picture that can be hung anywhere, and Robin Thicke fans will love the opportunity to support their favorite singer.
As a talented singer, Thicke has enjoyed small-scale success until the release of his last single, and overnight he has become the golden child of the music industry. CapThat has worked in conjunction with Thicke to produce a pre-order package that will include the album, along with a custom print from the clean version of his music video. Fans can choose what video still they want, along with what text they want on the picture. This is a truly customizable picture that can be hung anywhere, and Robin Thicke fans will love the opportunity to support their favorite singer.
Trend Themes
1. Customizable Music Merchandise - A trend of offering fans customizable merchandise, such as artwork from music videos, provides a unique opportunity to engage and support artists.
2. Artist-branded Pre-order Packages - Creating exclusive pre-order packages with customized artwork allows fans to feel connected to their favorite artists and receive unique, limited-edition merchandise.
3. Artistic Collaboration in Music Marketing - Collaboration between artists and creative companies like CapThat leads to innovative marketing strategies, providing fans with one-of-a-kind artistic products.
Industry Implications
1. Music Merchandise - The music merchandise industry can capitalize on the trend of offering customizable and artistic products to enhance fan engagement and boost sales.
2. E-commerce and Online Retail - E-commerce platforms and online retailers can tap into the demand for artist-branded pre-order packages, providing a convenient way for fans to purchase exclusive merchandise.
3. Creative Services and Arts Marketing - Creative companies specializing in collaboration with artists, like CapThat, have the opportunity to expand their clientele by offering unique artistic products for music marketing campaigns.
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