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Meaty Beverage Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vi Novell Packaging Design Features a Carnivorous Concept

— April 16, 2013 — Lifestyle
Created to appeal to the die-hard carnivore, this meaty beverage packaging for Vi Novell wine features a bacon-clad label and brochure branding. Because it is bottled during the month of November, the wine's packaging process coincides with a traditional celebration of slaughtering the pig.

Thanks to its unique taste, a bottle of the fresh and fruity brand can be consumed along with a rich and meaty meal or merely to celebrate any occasion as encouraged by its manufacturer.

Because it is bottled before its fermentation is finished, Vi Novell wine does not mature in its bottle and must be opened and consumed within a short time after its purchase. To prevent their wine from getting spoiled, consumers are encouraged to enjoy the lighthearted product with haste.
Trend Themes
1. Meaty Beverage Packaging - Opportunity for innovative packaging designs that cater to carnivorous consumers.
2. Unique Taste Combinations - Exploration of flavor combinations that can enhance meaty dining experiences.
3. Limited Shelf Life Products - Development of time-sensitive products that require immediate consumption.
Industry Implications
1. Food and Beverage Packaging - Potential for designing unconventional packaging solutions for meat-inspired beverages.
2. Culinary and Hospitality - Opportunity for chefs and restaurateurs to create dishes that pair well with meaty beverages.
3. Wine and Alcohol - Exploration of unique fermentation and aging processes that cater to consumers seeking immediate consumption.
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