Ultimate Defense Has Tranexamic Acid to Reduce Dark Spots
Laura McQuarrie — May 2, 2023 — Fashion
References: drdennisgross & wellandgood
A good sunscreen for daily use is essential for protecting the skin against the harmful effects of the sun's ultraviolet rays and Dr. Dennis Gross Skincare's newest release, the All-Physical Ultimate Defense Broad Spectrum Sunscreen SPF 50, specifically supports hyperpigmentation protection. This innovative sun care formula contains ingredients like tranexamic acid that decrease melanin synthesis.
From a consumer perspective, physical sunscreens that sit on the surface of the skin and act as a shield have a strong appeal due to their effectiveness, gentle nature, and environmentally friendly properties. While some consumers reach for mineral sunscreens to reduce irritation and allergic reactions, some of the other reasons that physical sunscreens are becoming increasingly popular are their effectiveness, safety and sustainability.
From a consumer perspective, physical sunscreens that sit on the surface of the skin and act as a shield have a strong appeal due to their effectiveness, gentle nature, and environmentally friendly properties. While some consumers reach for mineral sunscreens to reduce irritation and allergic reactions, some of the other reasons that physical sunscreens are becoming increasingly popular are their effectiveness, safety and sustainability.
Trend Themes
1. Hyperpigmentation Protection - Sunscreen formulations with hyperpigmentation protection are becoming increasingly popular, presenting an opportunity for skincare companies to create new products that cater to this demand.
2. All-physical Sunscreens - Increasing consumer demand for all-physical sunscreens presents an opportunity for companies to create gentle, environmentally friendly, and effective sun care products.
3. Tranexamic Acid - The use of tranexamic acid in sunscreens presents a disruptive innovation opportunity for skincare companies to cater to consumers who want to decrease melanin synthesis and reduce hyperpigmentation.
Industry Implications
1. Skincare - The skincare industry can take advantage of the trend towards physical sunscreens with hyperpigmentation protection by creating innovative products that cater to this demand.
2. Cosmetics - Cosmetic companies can utilize the use of tranexamic acid in their sun care formulations as a disruptive innovation opportunity that appeals to consumers looking for multi-functional products that offer protection and skincare benefits.
3. Health and Wellness - The health and wellness industry can benefit from the trend towards all-physical sunscreens that offer sustainable and effective protection against UV rays.
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