The Apple 'Simple as that' Commercial Highlights Safety
Michael Hemsworth — October 29, 2019 — Tech
References: youtube & geeky-gadgets
The Apple 'Simple as that' commercial has been debuted by the technology brand as an advertisement for the new iPhone 11 Pro to help highlight its security-focused design and interface.
The commercial centers on a cityscape with a voiceover detailing the amount of private information that's held on a user's smartphone. This is then tied to the need for security and protection, which is touted as being inherently part of the Apple product ecosystem. The ad finishes by zooming in on a user before positioning the statement "Privacy. That's iPhone." across the screen to simplistically yet effectively convey the point to watchers.
The Apple 'Simple as that' commercial comes as the brand's continued acceleration of its privacy-focused ethos as the practices of many technology brands comes into question amongst consumers.
The commercial centers on a cityscape with a voiceover detailing the amount of private information that's held on a user's smartphone. This is then tied to the need for security and protection, which is touted as being inherently part of the Apple product ecosystem. The ad finishes by zooming in on a user before positioning the statement "Privacy. That's iPhone." across the screen to simplistically yet effectively convey the point to watchers.
The Apple 'Simple as that' commercial comes as the brand's continued acceleration of its privacy-focused ethos as the practices of many technology brands comes into question amongst consumers.
Trend Themes
1. Privacy-focused Smartphones - The trend towards privacy-focused smartphones continues to grow as consumers demand more protection for their personal data.
2. Security-centered Advertisements - Security-centered advertisements, like Apple's 'Simple as that' commercial, are becoming more prevalent as companies strive to differentiate themselves by emphasizing their commitment to protecting user privacy.
3. Emphasis on User Privacy - There is a growing emphasis on user privacy in the tech industry as concerns over data breaches and misuse of personal information continue to make headlines.
Industry Implications
1. Smartphone Manufacturers - Smartphone manufacturers have an opportunity to distinguish themselves by developing privacy-centric features and promoting their commitment to user security and data protection.
2. Advertising and Marketing - Advertising and marketing professionals can leverage the trend towards security-centered advertisements to appeal to consumers who are increasingly concerned about the protection of their personal data.
3. Data Privacy and Security - The growing trend towards privacy-focused smartphones and the emphasis on user privacy presents opportunities for companies in the data privacy and security industry to provide solutions and services that meet consumer demand.
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