ID Genève Develops New Sustainable Packaging Solutions
References: idwatch.ch & designtaxi
ID Genève introduces its new packaging for the Circular S collection with the help of collaborative efforts of start-up company Notpla. Notpla specializes in sustainable packaging and together, the two highlight seaweed as the source. This is selected because seaweed is one of the most powerful elements to combat climate change as the biomass of seaweed can increase by 20% daily without the need of fresh water or fertilizer.
The new ID Genève packaging box is meant to biodegrade over time in nature within only four to six weeks once a consumer receives the product. It is also able to entirely dissolve in water and be used to fertilize houseplants as well. Nicolas Freudiger, Co-Founder of ID Genève states, “Our wish is to inspire the luxury industry to consider seaweed as an alternative to plastics for packaging and thus reduce the carbon footprint,”
Image Credit: ID Genève
The new ID Genève packaging box is meant to biodegrade over time in nature within only four to six weeks once a consumer receives the product. It is also able to entirely dissolve in water and be used to fertilize houseplants as well. Nicolas Freudiger, Co-Founder of ID Genève states, “Our wish is to inspire the luxury industry to consider seaweed as an alternative to plastics for packaging and thus reduce the carbon footprint,”
Image Credit: ID Genève
Trend Themes
1. Sustainable Packaging Solutions - There is an opportunity to develop more environmentally friendly packaging options using renewable materials like seaweed.
2. Circular Economy - Adopting a circular economy approach can lead to an increase in sustainable packaging solutions like the seaweed-crafted watch packaging by ID Genève and Notpla.
3. Alternative Materials - Exploration of alternative and renewable materials like seaweed can lead to the creation of innovative and sustainable packaging solutions.
Industry Implications
1. Luxury Goods - The luxury industry can explore more sustainable packaging options like the seaweed-crafted watch packaging by ID Genève and Notpla to reduce their carbon footprint.
2. Consumer Goods - Consumer goods companies can adopt more renewable materials like seaweed to create sustainable packaging solutions, aligning with consumer demand for environmentally friendly products.
3. Packaging Industry - The packaging industry can shift towards more sustainable options like the seaweed-crafted watch packaging by ID Genève and Notpla to address sustainability issues and reduce carbon footprint.
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