QVC's 'Imperial State Crown' is Set to Be Auctioned off for Charity
Jennifer Gosnell — May 3, 2012 — Social Good
References: qvcuk
A Replica of Queen Elizabeth II's 'Imperial State Crown' is to be auctioned off on Sunday June 6th exclusively by QVC to benefit Breast Cancer research. A live poll on the Historic Royal Palaces website indicated this particular piece is the nation's most beloved crown jewel. After the major success QVC enjoyed from a similar endeavor, they undertook last year with the replication of Kate Middleton's engagement ring, the auction is expected to bring in a lot of money.
The simulated Diamonique Jubilee Crown has 2,276 replica stones in an assembly of colors embedded in silver. Valued at £10,528 (approx. $17,050.09 US), admirers of the Royal jewels can get the regal look for a fraction of the cost of the original that features sapphires, gold, emeralds and diamonds. The priceless original has traditionally been brought out only in the most formal and important of occasions, including coronation, and the Annual State Opening of Parliament.
The simulated Diamonique Jubilee Crown has 2,276 replica stones in an assembly of colors embedded in silver. Valued at £10,528 (approx. $17,050.09 US), admirers of the Royal jewels can get the regal look for a fraction of the cost of the original that features sapphires, gold, emeralds and diamonds. The priceless original has traditionally been brought out only in the most formal and important of occasions, including coronation, and the Annual State Opening of Parliament.
Trend Themes
1. Replica Royal Jewelry - Disruptive innovation opportunities exist in creating high-quality replicas of royal jewelry for a fraction of the cost, targeting admirers who want the regal look without the high price tag.
2. Charity Auctions - Disruptive innovation opportunities can be found in leveraging charity auctions as a way to generate revenue while also supporting important causes.
3. Celebrity Replica Trend - The popularity of celebrity replicas, such as engagement rings and crown jewels, presents disruptive innovation opportunities to create affordable versions for consumers who desire a taste of luxury.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can explore disruptive innovations by offering affordable replicas of high-end pieces, targeting consumers who want the look of luxury without the high price tag.
2. Fundraising and Philanthropy - Disruptive innovation opportunities in the fundraising and philanthropy industry can be found by leveraging auction platforms to raise money for important causes, while also providing unique and valuable items to bidders.
3. Online Retail and E-commerce - The online retail and e-commerce industry can tap into the trend of celebrity replicas by offering affordable versions of coveted items, providing consumers with access to high-end products at a fraction of the cost.
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