Yonderbound's Incentive Scheme Pays Writers to Post Hotel Reviews
Alyson Wyers — December 3, 2014 — World
References: yonderbound & springwise
This incentive scheme was designed to motivate people to write travel reviews. Yonderbound is a recently launched website that pays people to post their opinions and generate hotel sales.
Like any other site that hosts reviews, Yonderbound allows you to share your personal knowledge and insight by writing up reviews for resorts, hostels and hotels you've visited. Completed reviews are categorized by theme or location, which go into a Yonderbox (their version of a travel guide). The incentive scheme kicks in if someone places a booking after reading your review. For every successful booking resulting from the review you wrote, you get Yondercredits for 70% of the site's profits. Accumulated credit can then be redeemed to pay for your next trip.
Like any other site that hosts reviews, Yonderbound allows you to share your personal knowledge and insight by writing up reviews for resorts, hostels and hotels you've visited. Completed reviews are categorized by theme or location, which go into a Yonderbox (their version of a travel guide). The incentive scheme kicks in if someone places a booking after reading your review. For every successful booking resulting from the review you wrote, you get Yondercredits for 70% of the site's profits. Accumulated credit can then be redeemed to pay for your next trip.
Trend Themes
1. Incentivized Travel Reviews - Disruptive innovation opportunity: Implementing a similar incentive scheme to motivate people to write travel reviews and drive hotel sales.
2. User-generated Travel Content - Disruptive innovation opportunity: Creating platforms that reward users for sharing their knowledge and insight by writing reviews on resorts, hostels, and hotels.
3. Integrated Travel Booking and Review Platforms - Disruptive innovation opportunity: Developing platforms that combine travel booking services with user-generated reviews, providing a seamless experience for travelers.
Industry Implications
1. Travel and Hospitality - Disruptive innovation opportunity: Introducing incentive schemes or integrated platforms that encourage user-generated content and drive hotel bookings.
2. Technology and Software - Disruptive innovation opportunity: Innovating platforms and tools that enable seamless integration of travel booking services and user-generated reviews.
3. Marketing and Advertising - Disruptive innovation opportunity: Creating marketing campaigns that leverage incentivized travel reviews to increase hotel sales and customer engagement.
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