Minu's Gel-Cream SPF Delivers Skin Protection Without Compromise
Laura McQuarrie — February 1, 2024 — Fashion
References: minuskincare
Mineral sunscreens, while effective in providing broad-spectrum protection, often pose challenges such as leaving a white cast on the skin, being thicker in consistency and as a result, more difficult to blend compared to chemical sunscreens, making them less appealing for daily use—and Minu's gel-cream SPF offers a better alternative. "We are transforming sunscreen into luxurious skincare that will give your skin not just the best protection, but will make it look and feel better, no matter what your age, gender, skin tone or type," says co-founder Adam Guggenheim.
Minu (Minerals in the Nude) newly launched its first prestige skincare product, the Brightening Sunscreen Minerals Broad Spectrum SPF 30 Gel-Cream, and it pairs quality minerals with plant extracts, vitamins and peptides. The luxe gel-cream offers shielding against UVA and UVB rays, as well as infrared, pollution and blue light. The clean and hypoallergenic daily facial mineral sunscreen's formulation makes it not only protective but also useful as an all-in-one primer and moisturizer.
Minu (Minerals in the Nude) newly launched its first prestige skincare product, the Brightening Sunscreen Minerals Broad Spectrum SPF 30 Gel-Cream, and it pairs quality minerals with plant extracts, vitamins and peptides. The luxe gel-cream offers shielding against UVA and UVB rays, as well as infrared, pollution and blue light. The clean and hypoallergenic daily facial mineral sunscreen's formulation makes it not only protective but also useful as an all-in-one primer and moisturizer.
Trend Themes
1. Luxurious Skincare - Minu is transforming sunscreen into luxurious skincare that improves the look and feel of the skin.
2. Clean and Hypoallergenic - Minu's gel-cream sunscreen offers a clean and hypoallergenic formulation, appealing to consumers concerned about their skin sensitivities.
3. All-in-one - Minu's gel-cream sunscreen functions as an all-in-one product, serving as a primer, moisturizer, and sunscreen in a single application.
Industry Implications
1. Skincare - The trend of transforming sunscreen into luxurious skincare presents disruptive innovation opportunities within the skincare industry.
2. Beauty - The clean and hypoallergenic formulation of Minu's sunscreen caters to the growing demand for clean beauty products in the beauty industry.
3. Wellness - The all-in-one features of Minu's gel-cream sunscreen align with the wellness industry's focus on convenience and multi-functional products.
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