The Hundreds Spring/Summer 2021 Range Nods to the Early 2000s
The Hundreds Spring/Summer 2021 collection drops and it boasts a fearless energy that invites liberating thinking and playful vibes. The brand nods to the early 2000s for design inspiration, referencing Los Angeles to be specific. It was such a fun era that had big moves in the industry towards a more digital space.
The Hundreds were quick to adapt to the blog culture of the time and had a global audience looking to the Los Angeles streetwear movements. This seasonal capsule is to celebrate that important time, influenced by error styling of the young cultures and care-free trials. This is shown through patterns such as camo and shadow plaids, true to the pas era reworked in a contemporary form.
Image Credit: The Hundreds
The Hundreds were quick to adapt to the blog culture of the time and had a global audience looking to the Los Angeles streetwear movements. This seasonal capsule is to celebrate that important time, influenced by error styling of the young cultures and care-free trials. This is shown through patterns such as camo and shadow plaids, true to the pas era reworked in a contemporary form.
Image Credit: The Hundreds
Trend Themes
1. Early 2000s-inspired Fashion - Fashion brands can capitalize on the nostalgia for the early 2000s and rework vintage styles in a contemporary form for a new generation.
2. Retro Streetwear - There is an opportunity for fashion companies to create collections that nod to the past streetwear movements while introducing modern elements and designs.
3. Adapting to Digital Space - Fashion brands can embrace online culture to engage a global audience and cater to the growing trend of online shopping and e-commerce.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the early 2000s-inspired fashion trend by introducing new collections that offer a mix of vintage and modern styles.
2. Streetwear - The streetwear industry can introduce fresh collections that celebrate the early 2000s era and appeal to a younger demographic with a love for vintage styles.
3. E-commerce - The growing trend of online shopping presents an opportunity for fashion companies to embrace e-commerce and create engaging digital experiences with their products.
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