Brands are creating bubble waffles infused with savory recipes for convenience
Trend - Restaurants and CPG brands are creating bubble waffles and mixes made with meal-like ingredients. Bubble waffles are versatile, allowing for nearly any type of filling while maintaining a bite-sized and shareable shape. These are easy to prepare and offer new ways of experiencing well-known flavors.
Insight - Foodie consumers continually desire novelty food experiences; whether it pertains to the recipes, preparation method, or food format, these consumers are willing to experiment to see what works for them. The rise of cross-dish experimentation, spurred on by more adventurous customers, has led to the creation of hybrid dishes such as curry hamburgers. In aiming to address the needs of these consumers, brands are turning to savory bubble waffles for their versatility and convenience in preparation.
Insight - Foodie consumers continually desire novelty food experiences; whether it pertains to the recipes, preparation method, or food format, these consumers are willing to experiment to see what works for them. The rise of cross-dish experimentation, spurred on by more adventurous customers, has led to the creation of hybrid dishes such as curry hamburgers. In aiming to address the needs of these consumers, brands are turning to savory bubble waffles for their versatility and convenience in preparation.
Workshop Question - How could your brand draw inspiration from cultural flavors and dishes to create new or unique offerings for its customers?
Trend Themes
1. Savory Bubble Waffles - Bubble waffles infused with savory ingredients offer versatile, meal-like options that cater to the demand for innovative and convenient food experiences.
2. Hybrid Culinary Experiences - The blend of traditional foods, like combining waffles with savory fillings, reflects a broader trend of cross-dish experimentation appealing to adventurous taste buds.
3. Convenient Gourmet Food - Products like ready-to-use bubble waffle mixes provide gourmet food options that are easy to prepare, aligning with consumers' desire for convenience without compromising on quality.
Industry Implications
1. Food and Beverage - The fusion of unconventional ingredients into traditional foods creates new market opportunities within the food and beverage industry.
2. Hospitality and Tourism - Innovative cuisine offerings, such as gourmet bubble waffles, attract culinary tourists seeking unique and memorable dining experiences.
3. Grocery and Packaged Goods - The rise of specialty food products like bubble waffle mixes opens doors for packaged goods companies to cater to niche dietary preferences and convenience-focused consumers.
