The Coffee Mate x Eggo’s Waffles Creamer Has Maple Syrup Flavor
Michael Hemsworth — November 14, 2023 — Lifestyle
References: foodbev
The Coffee Mate x Eggo’s waffles creamer is a new coffee product for consumers to pair with their morning cup to enjoy a breakfast flavor-inspired experience. The product is reported to have a toasted waffle flavor alongside maple syrup and butter flavors to give every sip of coffee the tasting notes of a freshly prepared toaster waffle. The product comes as part of the brand's continued collaboration with major brands to bring the flavors of familiar foods to a consumer's cup of coffee.
Nestlé VP of Brand Marketing for the Beverage Division and Business Unit Leonardo Aizpuru spoke on the Coffee Mate x Eggo’s waffles creamer saying, "Coffee Mate fans know that we’re dedicated to bringing new, sought-after and unexpected flavours to our limited-time offerings to add an exciting twist to their daily coffee routines. Breakfast flavours, particularly maple, are amongst the top requested – and as breakfast and coffee go hand-in-hand, we thought no better pairing than Coffee Mate and Eggo.”
Nestlé VP of Brand Marketing for the Beverage Division and Business Unit Leonardo Aizpuru spoke on the Coffee Mate x Eggo’s waffles creamer saying, "Coffee Mate fans know that we’re dedicated to bringing new, sought-after and unexpected flavours to our limited-time offerings to add an exciting twist to their daily coffee routines. Breakfast flavours, particularly maple, are amongst the top requested – and as breakfast and coffee go hand-in-hand, we thought no better pairing than Coffee Mate and Eggo.”
Trend Themes
1. Breakfast-inspired Coffee Creamers - The Coffee Mate x Eggo's waffles creamer taps into the trend of incorporating breakfast flavors into coffee for a unique and enjoyable drinking experience.
2. Flavor Collaboration - The collaboration between Coffee Mate and Eggo showcases the trend of major brands coming together to combine flavors and create innovative coffee products.
3. Elevating Everyday Coffee Routines - By offering waffle-flavored coffee creamer, Coffee Mate aims to enhance consumers' daily coffee rituals with a distinctive twist, delivering a satisfying and indulgent experience in every sip.
Industry Implications
1. Food and Beverage - The introduction of waffle-flavored coffee creamers opens up new opportunities for flavor innovation within the food and beverage industry.
2. Coffee and Coffee Accessories - The Coffee Mate x Eggo collaboration sparks the potential for more unique coffee creamer flavors, providing new opportunities for companies in the coffee and coffee accessories industry.
3. Limited-time Offerings - The trend of limited-time offerings is evident in the partnership between Coffee Mate and Eggo, presenting an opportunity for companies to experiment with exciting and seasonal product releases.
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