Parents Add ".coms" To Baby Names
Ben Preiss — August 23, 2007 — Marketing
References: news.yahoo
When deciding on a name for their new baby, a growing number of parents are checking if the internet domain for the name is still available. If it isn't, the name is crossed off the list. "The trend hints at the potential importance of domain names in establishing one's future digital identity," points out Yahoo news.
Implications - As internet domains continue to become as lucrative as legitimate real estate, more and more consumers are looking to stake out their claim in ways just like this. The best part about initiatives such as this is an individual's ability to foresee and predict what domain will become valuable before it is obviously apparent, meaning that it can be snapped up for a much lower cost than its potential value.
Implications - As internet domains continue to become as lucrative as legitimate real estate, more and more consumers are looking to stake out their claim in ways just like this. The best part about initiatives such as this is an individual's ability to foresee and predict what domain will become valuable before it is obviously apparent, meaning that it can be snapped up for a much lower cost than its potential value.
Trend Themes
1. Domain-driven Naming - Parents are checking the availability of internet domains for baby names, highlighting the importance of establishing a future digital identity.
2. Domain as Digital Real Estate - Internet domains are increasingly seen as valuable assets, encouraging consumers to stake their claim and predict future value.
3. Strategic Domain Investments - Consumers are seeking out valuable internet domains before their potential value becomes apparent, allowing for cost-effective acquisitions.
Industry Implications
1. Domain Registration - The increasing focus on internet domains for baby names presents opportunities for domain registration services to offer specialized packages and branding solutions.
2. Digital Identity Management - The trend of using internet domains for establishing digital identity creates a need for innovative solutions in managing and protecting online identities.
3. Domain Investment and Speculation - The growing interest in strategic domain investments opens up opportunities for investment firms and platforms to offer services and tools for domain speculation.
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