Gucci Works with the New York Yankees on Piece for the FW18 Season
Luxury fashion house Gucci continues its collaborative work alongside baseball team New York Yankees with a vibrant new piece for the Fall/Winter 2018 season. The latest design is a deep blue wool beanie embellished with a series of colorful crystals around the brimmed crown area, drawing inspiration from the label's Flashtrek sneakers.
As a nod to the baseball team, the front of the beanie boasts a largely embroidered logo patchwork-- its deep blue hue contrasts against the beanie with a white outlining. To further elevate its luxurious elements, the crystals are emerald-cut and feature hues of red, orange, and purple -- as the crystals come around the back, they get smaller and are cut in either a round or a pear shape.
As a nod to the baseball team, the front of the beanie boasts a largely embroidered logo patchwork-- its deep blue hue contrasts against the beanie with a white outlining. To further elevate its luxurious elements, the crystals are emerald-cut and feature hues of red, orange, and purple -- as the crystals come around the back, they get smaller and are cut in either a round or a pear shape.
Trend Themes
1. Crystal-encrusted Accessories - There is an opportunity for luxury brands to incorporate crystals into various accessories for a touch of glamour.
2. Collaboration Apparel - Fashion brands can explore partnerships with sports teams to create limited edition apparel that appeals to both fashion and sports fans.
3. Luxury Streetwear - The trend of blending high-end fashion with streetwear continues to grow, creating opportunities for luxury brands to tap into a new market segment.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage crystal-encrusted accessories to enhance their product offerings and cater to affluent customers.
2. Sports Apparel - There is a market for limited edition collaboration apparel that caters to both fashion-forward consumers and sports fans.
3. Streetwear - The luxury streetwear industry can expand by incorporating high-end collaborations that appeal to a wider range of consumers.
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