shopDisney is Being Touted as a "Virtual Disney Department Store"
Laura McQuarrie — August 4, 2018 — Business
References: shopdisney & retailgazette
In UK, an all-new shopDisney direct-to-consumer website has been launched and touted as a "virtual department store."
On the Disney store site, users are able to browse for a variety of products from Disney, Pixar, Star Wars and Marvel that span everything from fashion and accessories to toys, home goods and stationery. The site also serves as a destination for consumers to get their hands on co-branded and collectible products created in collaboration with LEGO, Swarovski and more. Soon, fans will be able to shop the creations from even more partnerships, such as the Disney x Cath Kidston collection.
As Disney Stores Europe managing director Graham Burridge describes, "we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there."
On the Disney store site, users are able to browse for a variety of products from Disney, Pixar, Star Wars and Marvel that span everything from fashion and accessories to toys, home goods and stationery. The site also serves as a destination for consumers to get their hands on co-branded and collectible products created in collaboration with LEGO, Swarovski and more. Soon, fans will be able to shop the creations from even more partnerships, such as the Disney x Cath Kidston collection.
As Disney Stores Europe managing director Graham Burridge describes, "we are now giving fans what they want, a virtual Disney department store offering the broadest range of Disney product out there."
Trend Themes
1. Direct-to-consumer Shopping - The rise of virtual department stores like shopDisney provides an opportunity for businesses to directly connect with consumers and offer a wide range of products.
2. Co-branding Partnerships - Collaborations between well-known brands like Disney, LEGO, and Swarovski create unique and collectible products, showcasing the potential for disruptive innovation through strategic partnerships.
3. Expanded Product Offerings - Virtual department stores catering to various interests, such as fashion, accessories, toys, and home goods, demonstrate the potential for businesses to diversify their product offerings and reach a broader consumer base.
Industry Implications
1. Retail - Virtual department stores like shopDisney disrupt the traditional retail industry by providing a convenient and extensive shopping experience online.
2. Entertainment - The collaboration of Disney with other brands to create co-branded products in a virtual department store setting opens up opportunities for disruptive innovation within the entertainment industry.
3. E-commerce - The launch of shopDisney's direct-to-consumer website showcases the potential for disruptive innovation in the e-commerce industry, offering consumers a seamless online shopping experience with a vast range of products and collaborations.
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