rag & bone's FW 2018 Boasts Disney Clothing for Adults
References: rag-bone & highsnobiety
Contemporary streetwear label rag & bone releases the lookbook for its Fall/Winter 2018 collection and the brand's focus for the season is Disney clothing for adults. On one hand, the capsule is a celebration of Mickey Mouse who is hitting his 90th anniversary in November. On the other hand, rag & bone's offerings tap into an incredibly nostalgic market that embraces childhood.
The Fall/Winter 2018 collection is comprised out of hoodies, tees, sweaters, jackets, pants, and shoes. Each silhouette harbors some reference to the beloved animated character. Some of the pieces also entertain a hit of color in key places — the button-up polo shirt with the red collar or the denim jacket with the yellow pocket, to name a few.
The Fall/Winter 2018 collection is comprised out of hoodies, tees, sweaters, jackets, pants, and shoes. Each silhouette harbors some reference to the beloved animated character. Some of the pieces also entertain a hit of color in key places — the button-up polo shirt with the red collar or the denim jacket with the yellow pocket, to name a few.
Trend Themes
1. Adult Disney Clothing - The trend is clothing inspired by beloved childhood characters adapted for adult styles.
2. Nostalgic Fashion - The trend is a focus on designs and products that invoke pleasant personal memories as a key selling point.
3. Animation-inspired Fashion - The trend is apparel and accessories derived from beloved cartoons and animated characters.
Industry Implications
1. Fashion Retail - Offering specialized clothing lines in specific designs can be a great selling point for brands.
2. Animation Studios - Partnering with fashion brands to create clothing lines based on popular animated characters can be highly lucrative.
3. Marketing and Advertising - Developing campaigns that tap into people's fond memories of childhood characters can be highly effective.
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